What were the biggest highlights of  January 2015 vs. January 2016? How did users interact with certain sites and platforms? What trends are repeated across the different countries? comScore’s latest report gives us the answers.

Google, Facebook and Microsoft

  • Google, Facebook and Microsoft hold the top three spots in almost all of the rankings except Argentina’s and Uruguay’s (where Microsoft is in fourth place).
  • In the general Latin America rankings, Google and Facebook’s views increased between 2015 and 2016, while Microsoft stayed stable.

Grupo Clarín and Mercado Libre Battle Microsoft

  • The unique cases in which Microsoft loses its spot in the rankings of most-visited sites belong to Argentina and Uruguay. In Argentina, Grupo Clarín holds third place, while in Uruguay third place goes to Mercado Libre.

Yahoo!

  • With the exception of Chile and Venezuela, all countries saw a low number of unique users on Yahoo! sites. This tendency was also observed in the general Latin American rankings (with an 8% decrease since last year).

LinkedIn

  • LinkedIn is only on the rankings in Peru and Mexico, and in both countries there was a lower number of unique users in January 2016 than in January 2015.
  • LinkedIn is not on the general Latin American rankings of most-visited sites.

Mercado Libre

  • Mercado Libre made the top ten in all countries except Chile and Peru.
  • There were more users in January 2016 than in January 2015 in all countries except for Argentina and Colombia.
  • Mercado Libre’s visits increased by 6% between January 2016 and January 2015.

Terra

  • While Terra holds tenth place in the general Latin American rankings, that traffic comes primarily from Brazil, Chile and Mexico.
  • In general, the site’s number of unique users is going down (with a 25% decrease in 2016 compared to 2015, according to the Latin American rankings).

Wikimedia

  • The Wikimedia sites appear on all the countries’ rankings except those of Argentina, Brazil and Chile.
  • The general tendency is for the number of unique users to go down (as its visits went down 12% between 2015 and 2016, according to the rankings).

Latin America

 

Source: comScore MMX, Latin America, January 2015 vs January 2016, Home and Work, PC/Laptop OnlyTotal Unique Visitors (000)% Change
Jan-2015Jan-2016
    Total Internet:  Persons: 15+171.739183.5807
1    Google Sites161.367171.2616
2    Facebook131.898141.3627
3    Microsoft Sites116.012116.5490
4    Yahoo Sites97.15889.043-8
5    MercadoLibre47.80450.5446
6    Wikimedia Foundation Sites48.76042.983-12
7    UOL41.03040.303-2
8    R7 Portal38.73538.7030
9    Globo40.04138.527-4
10    Terra – Telefonica49.49637.265-25

Argentina

Source: comScore MMX, Argentina, January 2015 vs January 2016, Home and Work, PC/Laptop OnlyTotal Unique Visitors (000)% Change
Jan-2015Jan-2016
    Total Internet:  Persons: 15+
1    Google Sites17.72017.512-1
2    Facebook15.08514.990-1
3    Grupo Clarin12.86612.491-3
4    Microsoft Sites12.34511.377-8
5    Yahoo Sites11.40311.317-1
6    MercadoLibre8.1497.310-10
7    Grupo La Nacion7.9017.033-11
8    TARINGA.NET6.5785.693-13
9    INFOBAE.COM4.9014.9371
10    CMI Digital3.6564.44121

Brasil

Source: comScore MMX, Brazil, January 2015 vs January 2016, Home and Work, PC/Laptop OnlyTotal Unique Visitors (000)% Change
Jan-2015Jan-2016
    Total Internet:  Persons: 15+62.88868.4209
1    Google Sites60.79965.6008
2    Facebook52.61557.5979
3    Microsoft Sites45.84247.1563
4    UOL40.40839.779-2
5    R7 Portal38.05437.841-1
6    Globo39.45137.542-5
7    Yahoo Sites36.40931.101-15
8    MercadoLibre22.43525.58014
9    Terra – Telefonica32.87822.897-30
10    IG Portal22.69720.737-9

Chile

Source: comScore MMX, Chile, January 2015 vs January 2016, Home and Work, PC/Laptop OnlyTotal Unique Visitors (000)% Change
Jan-2015Jan-2016
    Total Internet:  Persons: 15+6.6477.32510
1    Google Sites6.0906.5688
2    Facebook4.5584.8436
3    Microsoft Sites4.7674.514-5
4    Yahoo Sites3.8464.28912
5    Grupo Copesa2.6072.296-12
6    Terra – Telefonica2.4691.995-19
7    Banco del Estado de Chile1.7041.96515
8    Canal 131.2161.62734
9    Empresa El Mercurio S.A.P.2.0021.626-19
10    Red Televisiva Megavision1.3991.4906

Colombia

Source: comScore MMX, Colombia, January 2015 vs January 2016, Home and Work, PC/Laptop OnlyTotal Unique Visitors (000)% Change
Jan-2015Jan-2016
    Total Internet:  Persons: 15+12.73213.6227
1    Google Sites12.16413.0087
2    Facebook10.36811.1468
3    Microsoft Sites7.6357.357-4
4    Yahoo Sites5.9205.155-13
5    Wikimedia Foundation Sites4.3674.077-7
6    El Tiempo Casa Editorial3.8083.590-6
7    MercadoLibre3.3792.900-14
8    ICCK Net S.A.3.2232.664-17
9    FRIV.COM1.7122.32636
10    Grupo Pera Digital2.3891.839-23

Mexico

Source: comScore MMX, Mexico, January 2015 vs January 2016, Home and Work, PC/Laptop OnlyTotal Unique Visitors (000)% Change
Jan-2015Jan-2016
    Total Internet:  Persons: 15+25.90026.6463
1    Google Sites23.52824.7035
2    Microsoft Sites18.34219.9879
3    Facebook17.97119.6059
4    Yahoo Sites18.32817.930-2
5    Wikimedia Foundation Sites7.6917.6630
6    Gobierno De La República De México5.8147.56930
7    Linkedin5.2665.232-1
8    MercadoLibre4.4884.8518
9    Terra – Telefonica4.1294.3987
10    TARINGA.NET4.8304.283-11

Perú

Source: comScore MMX, Peru, January 2015 vs January 2016, Home and Work, PC/Laptop OnlyTotal Unique Visitors (000)% Change
Jan-2015Jan-2016
    Total Internet:  Persons: 15+6.5187.27012
1    Google Sites6.2066.7579
2    Facebook5.4545.9579
3    Microsoft Sites4.9594.667-6
4    Grupo El Comercio3.7573.425-9
5    Yahoo Sites3.4073.023-11
6    Grupo RPP2.4442.048-16
7    Grupo La Republica1.9981.974-1
8    Grupo Epensa2.1401.744-19
9    Wikimedia Foundation Sites1.6761.414-16
10    Linkedin1.6171.337-17

Uruguay

Source: comScore MMX, Uruguay, January 2015 vs January 2016, Home and Work, PC/Laptop OnlyTotal Unique Visitors (000)% Change
Jan-2015Jan-2016
    Total Internet:  Persons: 15+1.5311.6478
1    Google Sites1.4971.5785
2    Facebook1.3321.4086
3    MercadoLibre8719125
4    Microsoft Sites1.049899-14
5    BLOGSPOT.COM.UY657
6    EL PAIS S.A.771627-19
7    Wikimedia Foundation Sites5305422
8    Yahoo Sites570510-10
9    Antel3814015
10    El Observador392340-13

Venezuela

Source: comScore MMX, Venezuela, January 2015 vs January 2016, Home and Work, PC/Laptop OnlyTotal Unique Visitors (000)% Change
Jan-2015Jan-2016
    Total Internet:  Persons: 15+10.88413.03420
1    Google Sites10.22812.08818
2    Facebook7.89610.02527
3    Microsoft Sites5.4525.7626
4    MercadoLibre4.5385.18214
5    Yahoo Sites4.4594.6564
6    Wikimedia Foundation Sites3.6353.8787
7    BANCODEVENEZUELA.COM2.1663.33654
8    Grupo Santander1.9743.06955
9    Banesco Banco Universal2.5962.427-7
10    Twitter2.259

 

 

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