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This year’s GSMA Mobile World Conference is over, but what awaits to be seen is how this year’s trends are implemented in the industry. Attendee Pedro Forwe, director of Argentina-based programmatic advertising firm KickAds, reported back to Portada about the highlights from this year’s event, and the mobile ad industry’s biggest challenges in 2016.
One of the most impressive aspects of this year’s MWC was its size, as attendance surpassed 100,000 (from 204 countries) for the first time ever. Over 2,200 companies from industries like finance, healthcare and automobiles convened in the Fira Gran Via and Fira Montjuic event venues in what GSMA Ltd CEO was John Hoffman said “incorporated a diverse range of events, spanning multiple sectors and interests, reflecting the expanding role of mobile around the world.”
Exhibitors were mobile operators, software companies, equipment providers and internet companies, and the event featured keynote events delivered by big players like AT&T, BuzzFeed, Cisco, Ericsson, ESL, Facebook, Ford Motor Company, GE Digital and Getty Images.
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