In recent brand management developments, Diageo welcomes Salvador Padron as the new Global VP Marketing for Tequila Don Julio, signaling a strategic shift in the iconic brand’s global marketing approach.
Mexican Culture is all the rage in the United States and globally. Brands are leveraging and accelerating this trend. An example of this is Tequila Don Julio’s new global brand campaign. We asked Christina Choi – Senior Vice President – Tequila, Gin, and Breakout Growth Brands at Diageo, to understand how she leverages the strong influence of Mexican culture. Nicola Heckles, Vice President of Marketing Global, Smirnoff at Diageo, provides an additional example.
“At Diageo brands lead with culture,” Jennifer Yu, Vice President, Brands in Culture North America, tells Portada. Yu provides insights on how she does cultural marketing at the the world’s largest producer of spirits and beers,
Fox Buys Streaming Service Tubi for US$440 M, Diageo Names PHD Global Media AOR & More Sales Leads For prior Sales Leads editions, click here.
Sales Leads LatAm is a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
Global drinks giant Diageo has finished the review of its US$2.3bn media account, which began last May.
The brand has decided to retain Dentsu Aegis Networks’ Aegis in North America, Europe, Latin America and Southeast Asia, WPP’s Mindshare in India and South Africa, and Publicis Media’s Mediavest in Australia.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
Major news about our 7th Annual Latin American Advertising and Media Summit preceded by the Latin Online Video Forum in Miami’s Hyatt Regency Hotel on June 3-4, 2015. Portada Editorial Board Members Carlos Espindola, Digital Head Latin America, 3M, Denisse Guerra, Regional Marketing Director Latin America, The Estee Lauder Companies Inc., Ruben Leo Sarmiento, Marketing/Digital Marketing Director / Mexico & International at Genomma Lab, Jose Ruiz, Director, LAD Advertising & Online, Oracle and Raquel Solorzano, Regional Media Director, Diageo will provide 50 votes per category and add to the votes of Portada’s Audience at our 2015 Latin American Advertising and Media Awards.
Major news about our 7th Annual Latin American Advertising and Media Summit preceded by the Latin Online Video Forum in Miami’s Hyatt Regency Hotel on June 3-4, 2015. Portada Editorial Board Members Carlos Espindola, Digital Head Latin America, 3M, Denisse Guerra, Regional Marketing Director Latin America, The Estee Lauder Companies Inc., Ruben Leo Sarmiento, Marketing/Digital Marketing Director / Mexico & International at Genomma Lab, Jose Ruiz, Director, LAD Advertising & Online, Oracle and Raquel Solorzano, Regional Media Director, Diageo will provide 50 votes per category and add to the votes of Portada’s Audience at our 2015 Latin American Advertising and Media Awards.
Digital agency Ariadna , led by Andres Rodriguez in Colombia, has been chosen to handle Diageo’s brands Johnnie Walker, Buchanan´s and Smirnoff Ice.
The drinks business Diageo and the National Basketball Association (NBA) have joined under a multiyear marketing partnership that will make Diageo exclusive partner of the league.
Diageo’s long-awaited takeover of Mexican tequila company Jose Cuervo is close to being confirmed in a deal worth approximately US $3bn, in a mix of cash and shares, later this week.
La larga espera de Diageo por comprar la compañía mexicana de tequila, José Cuervo, está cerca de ser confirmada en un trato que llegará aproximadamente a los $3 mil millones de dólares, mezclados en efectivo y acciones.
We are gearing up for Portada’s Flagship Annual Hispanic Advertising and Media Conference in NYC on Sept. 20,2012 in New York City’s Scholastic Auditorium with Greenhouse & Rooftop Terrace.
The theme of how best to reach the Brazilian consumer will play a major role in the agenda of our Latam Advertising and Media Summit on June 6th and 7th in Miami’s Perry South Beach hotel.