SALES LEADS: got milk?, Macy’s, Diageo…

Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

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  • got milk?

Last year, Gallegos United became the AOR for the Total Market efforts for got milk? and Toma Leche efforts for the California Milk Processor Board. In doing so, they launched a diversity lead campaign titled “You Can Always Count On Milk” that lead to an increase in effectiveness and overall sales impact from CMPB’s marketing efforts. This year Gallegos United has continued to create messaging target at the diverse population of California with a positive message about milk to reinforce its many benefits, and the first work to launch are character-driven, stop-motion clay animation videos utilizing humor to showcase the positive impact of drinking milk. In preparation, Gallegos United leveraged research findings on the benefits that are most important to this Hispanic community and developed short, unique stories around each specific benefit. The claymation then brings each story to life in a fun, entertaining, memorable and highly shareable way. These videos will be running online as online videos and social videos along with via platforms like Hulu in both English and Spanish targeting the diverse communities of California.

  • Macy’s

Macy´s will celebrate Hispanic Heritage Month, September 15 through October 15, highlighting the creation of unity through art, music and fashion. During the month-long celebration, Macy’s will host free events around the country to celebrate how visual art, music and fashion by Latinx producers can create harmony across different cultures and communities.Macy’s locations in Florida, Illinois, and California, including Macy’s Victoria Gardens, Macy’s Baldwin Hills, Macy’s Pembroke Lakes, and Macy’s Gurnee Mills stores, will honor unity through unique forms of local Hispanic art. Local artists David Le Batard and Gonzalo “Papi” Le Batard will be featured at Macy’s Pembroke Lakes.Macy’s and Stitch Lab are uniting forces to promote emerging Latinx brands across the United States by showcasing four talented designers from Latin America exclusively at The Market @ Macy’s. Macy’s is dedicated to making life shine brighter through service to our customers, colleagues, and communities. In honor of Hispanic Heritage Month, Macy’s will provide a total of US$40,000 in grants to organizations that support education through scholarships and enlightening school programs.Current partners, who are helping with the grant distribution, are the Hispanic Federation, Hispanic Scholarship Fund and LULAC.

  • Diageo

British multinational alcoholic beverages company Diageo has Kicked off a global media review.The drinks giant, which is one of the world’s top advertisers and spends more than US$2.4bn a year on marketing, has contacted all of the large agency groups about pitching for the media planning and buying account.Dentsu Aegis Network’s Carat retained the bulk of the business when Diageo last held a major international review in 2016.Diageo’s brands include Guinness, Johnnie Walker, Smirnoff and Tanqueray.Diageo’s biggest market is North America, which generates 35% of its net sales. Europe represents 23%, Asia-Pacific 21%, Africa 12% and Latin America and the Caribbean 9%.”We increased marketing investment in all regions, with the largest increases in US Spirits,” Diageo said.



  • BetMGM

BetMGM, Roar Digital LLC´s online/mobile sports betting platform, has appointed Ocean Media to handle media planning and buying duties. The Jersey City, N.J.-based joint venture Roar Digital is an emerging player in the global online gambling market, a sector valued at US$46.9 billion in 2017 and projected to reach US$123.5 billion by 2026. An ad campaign will roll out this fall in the states of New Jersey, Pennsylvania, and Nevada. Spots will begin airing during the upcoming football season across a range of media channels including TV, digital, OOH, radio, and print.



2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at [email protected].


  • Wells Fargo

Business and media event L’ATTITUDE and Wells Fargo announce a strategic collaboration to elevate the U.S. New Mainstream Economy driven by Latino entrepreneurs, consumers and workers. Thought leaders ranging from c-level executives, entrepreneurs, journalists to policymakers will convene for L’ATTITUDE Sept. 26-29, 2019 at the Manchester Grand Hyatt San Diego.L’ATTITUDE’s mission to celebrate Latinx contributions and provide a platform for burgeoning leaders aligns with Wells Fargo’s ongoing efforts to join leaders, change-makers and aspiring Hispanic visionaries, from all backgrounds, to unite and discover how to create a world ready for greater possibilities. To kick off the event, L’ATTITUDE will release the 2019 Latino Donor Collaborative (LDC) U.S. Latino GDP Report sponsored by Wells Fargo that will provide the latest facts and data on the role, scope, and trajectory of U.S. Latino influence on the economy. The 2019 LDC U.S. Latino GDP Report will serve as a foundational component for conference presentations, panel discussions and interactive sessions. Wells Fargo has a long-standing commitment to support Hispanic consumers and communities in helping them succeed financially through home lending, access to capital and initiatives that lead to sustainability and growth of small businesses, diverse suppliers and community development.The company also will be the presenting sponsor of the Business & Economics Day at L’ATTITUDE, an executive discussion on the New Mainstream Economy focused on the U.S. Latino cohort that accounts for over $2.13 trillion in GDP—roughly the size of India.



Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.