Jack Daniel’s, Royal Caribbean Group, DishLATINO, P&G, Southeastern Grocers, Honor, Audi ….. and more brands targeting the U.S. consumer right now. Check our prior Sales Leads columns.
Jack Daniel’s , global spirits brand, and Italian liqueur Disaronno have announced the launch of Velvet Fire, a national partnership between Disaronno Velvet Liqueur and Jack Daniel’s Tennessee Fire. Launched in April 2020, Disaronno Velvet is the newest innovation to the liqueur category from the iconic Disaronno brand. Jack Daniel’s Tennessee Fire launched globally in 2016 and has since become one of the top selling flavored whiskies in the world, offering whiskey enthusiasts a new way to enjoy Jack Daniel’s. Velvet Fire, which features a 750ml bottle of both Disaronno Velvet and Jack Daniel’s Tennessee Fire, is now available nationwide with a suggested retail price of US$49.99. The suggested retail price for Jack Daniel’s Tennessee Fire is US$19.99, with Disaronno Velvet available at a suggested retail price of US$29.99.
Royal Caribbean Group
Royal Caribbean Group announced it has entered into a definitive agreement to sell its Azamara brand to Sycamore Partners, a private equity firm specializing in consumer, retail and distribution investments, in an all-cash carve-out transaction for US$201 million, subject to certain adjustments and closing conditions. Sycamore Partners will acquire the entire Azamara brand, including its three-ship fleet and associated intellectual property. The transaction is subject to customary conditions and is expected to close in the first quarter of 2021. Royal Caribbean Group noted the transaction allows it to focus on expanding its Royal Caribbean International, Celebrity Cruises and Silversea brands.The transaction will result in a one-time, non-cash impairment charge of approximately US$170 million. The sale of Azamara is not expected to have a material impact on Royal Caribbean Group’s future financial results.
Asked by Portada about which activations Cadillac is planning in 2021 in the multicultural space, Alexis Kerr, Head of Multicultural Marketing, Content, Strategy and Execution at Cadillac answers that “In 2021, we are leaning in heavily into the Hispanic community. We are fully engaging and focusing on properties we currently support. Hispanicize is a great example of a partnership that offers an activation as well as media buying opportunities. A few other media partners that we support that have our audience are Telemundo, Estrella, Unimas, Hulu Latina, Univision, Xandr Direct TV. We buy Hispanic Addressable TV to ensure a 1:1 at scale approach.” Check out the rest of our interview with Kerr.
Woody Creek Distillers
Actor William H. Macy’s stars in Woody Creek Distillers new campaign. in the ad Macy, who co-owns the Colorado based distiller of Vodka, Whisky, Gin and Rye, totes his uke around and dispenses tidbits . The campaign was created by New York agency Strawberry Frog who is charged with increasing Woody Creek Distillers visibility at a national level.
DishLATINO announced the launch of the Cine & Entretenimiento Pack, delivering access to A3 Cine, A3Series, Cinema Dinamita, Hola TV, Star HD, Starz Encore en Español and Tarima. The new channel pack offers the best in Spanish-laguage movies and entertainment, and can be added to subscribers’ programming for US$5 per month. DishLATINO is one of the leading suites of English and Spanish language programming packages in the United States and Puerto Rico.
Procter & Gamble (P&G) is licensing its novel nasal swab to Rhinostics to launch and bring to the clinical laboratory market. P&G developed the swab as part of its commitment to help communities address supply shortages and to bring creative solutions to bear on the challenges facing laboratories and supply chains during the COVID-19 pandemic. The project was a collaboration between resources from P&G’s Personal Health Care business and iMFLUX, a subsidiary focused on mold design and process technology innovation for the plastics injection molding market. Swabs continue to be in short supply and are critical to fighting the COVID-19 pandemic. The companies believe the nasal swab’s unique features make it a better material choice for both PCR and antigen-based assays. These swabs reduce handling and lab processing cycle time and increase lab capacity as new home collection kits expand rapidly into the virus detection market.
At this exclusive virtual event, Brand Decision Makers and Marketing Service Suppliers will share and accelerate knowledge on key topics including multicultural marketing, e-commerce marketing and marketing technologies. To find out about virtual networking solutions at PortadaLive involving a myriad of brand decision makers, please contact Sales Director David Karp at David@portada-online.com.
Southeastern Grocers, parent company and home of BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores and one of the largest conventional supermarket companies in the U.S., announced the launch of an initial public offering of 8,900,000 shares of its common stock to be sold by certain of its stockholders, at an anticipated initial public offering price between US$14.00 and US$16.00 per share, pursuant to a registration statement on Form S-1 previously filed with the United States Securities and Exchange Commission (the “SEC”). SEG grocery stores, liquor stores and in-store pharmacies serve communities throughout the seven southeastern states of Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina and South Carolina. BI-LO, Fresco y Más, Harveys Supermarket and Winn-Dixie are well-known and well-respected regional brands with deep heritages, strong neighborhood ties, proud histories of giving back, talented and caring associates and strong commitments to providing the best possible quality and value to customers.
Honor, the Chinese smartphone brand formerly owned by Huawei, has launched its first device since being sold off last November. Huawei sold Honor to a consortium of buyers in China to help the unit survive in the face of U.S. sanctions that had put the brand on a U.S. export blacklist called the Entity List. This sanction restricted American firms from selling certain components to the Chinese technology giant, including both semiconductors and software.Honor’s new smartphone is called the V40. It boasts a 6.72-inch display and comes in three colors: silver, black and rose gold.Honor’s V40 starts at 3,599 yuan ($556) for the 128GB storage option and 3,999 yuan for the 256GB version. It will be released in China but it is unclear if it will be launched internationally.
Audi of American celebrated the United States’ return to the terms of the Paris Climate Agreement after President Joe Biden issued an executive order to do so on his first day in office, according to Mediapost. Audi was among the first automotive manufacturers to publicly support and align its actions toward the goals of the agreement. Through social media, the brand showed its support for President Biden’s quick action on Wednesday. “We’re celebrating that the United States is once again cementing its commitment in the fight against climate change,” per a statement from the automaker. “For us, this is particularly exciting as we are set to introduce our next all-electric vehicle in our portfolio — the Audi e-tron GT — in February.”
Air Around the Clock
Air Around the Clock, one of South Florida’s leading AC sales and service companies, has officially retained Lipof & McGee Advertising as Agency of Record for the company’s marketing needs. Effective immediately, Lipof & McGee Advertising will handle all marketing strategy, media planning and placement, creative, digital and social media services for the AC sales and service company.Lipof & McGee Advertising is the first advertising agency that Air Around the Clock will have worked with in the company’s 30-year history. The agency will work to improve Air Around the Clock’s message, media buys and tracking systems to work to immediately improve marketing ROI, and to help further grow Air Around the Clock’s customer base. Lipof & McGee will look at new opportunities in traditional media formats including billboards, and also look at expanding the company’s exposure online.