Portada sat down with Sergio Carrera, former general manager for US operations at Editorial Televisa, about his new venture Waleteros.com, a pre-paid debit card with services that could be game-changing for the large amount of underbanked Latinos in the United States.
On October 29th, together with a talented group of social and digital marketing experts, our contributor Julie Diaz Asper had the distinct pleasure to be on the Latinos in Social Media (LATISM) State of the Social Latino Panel. Below are her perspectives on the most important takeaways and insights from the panel.
NASCAR XFINITY Series driver Daniel Suarez’s, appearance was one of the highlights of the first day of #Portada15, Portada’s Annual Conference that gathered hundredss of
Last week our Digital Media Correspondent Susan Kuchinskas reported about the maturing Newfronts Marketplace, the digital upfronts that are finishing today in New York City after two very hectic weeks. Now let’s look at the most important Multicultural related news that came out of the 2015 NewFronts.
Slippery brands get entertaining, enticing Hispanic consumers to pay attention. Havas Goes Faux for DishLATINO To excite Hispanic consumers about subscribing to DishLATINO, Havas tapped
Muscular Development Latino a fitness publication and digital property targeting the Latin American market has a clear message for panregional advertisers: They should put more muscle into their advertising.
The range of Hispanic content, in Spanish and English, continues to expand. But we could do more and differently, many say. Advertisers, Save the Date
Rafael Carranza has been promoted to Executive Producer for MSN Latino at Microsoft. He will report to Javier Viroomal.
With the goal of establishing a presence in the capital of the Latin American entertainment business, InPulse Digital, one of Latin America’s most innovative digital marketing agencies, has moved its U.S. offices to Miami to better serve its growing roster of clients. From its new South Florida office,the agency will oversee strategy, sales and business development.
DishLATINO will offer its subscribers financial advice and guidance from Julie Stav through a new educational campaign. Stav, a financial expert in the Hispanic community, will be featured in a series of public service announcement ads created by DishLATINO, part of DISH Network L.L.C., a wholly owned subsidiary of DISH Network Corp. specifically for its customers.
Yesterday morning HBO Chairman and CEO Richard Pepler said that HBO will launch a stand-alone, over-the-top service that would allow consumers to watch HBO content without having a cable subscription. Whether HBO Latino will be part of this initiative is still to be determined. But Portada’s Susan Kuchinskas played what-if and asked several experts on their thoughts on an OTT HBO Latino.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers
Los Angeles based Arbol Publishing just acquired the rights to publish Playboy Latino magazine, a Spanish-language publication to be published 6 times a year with an average page count of 120 pages and a circulation of 100,000. Playboy Latino adds to Arbol Publishing’s other men oriented publications Transporte Latino and Automundo.
The resignation of Seth Taylor as Executive Director of the 82nd Street Partnership and who was responsible for its expansion to Roosevelt Avenue is a triumph of the Latino community of Queens. It is also a victory for QueensLatino that has asked for his resignation after exposing his unacceptable behavior against members of the Latino Community of Queens…
The 2014 World Cup is over, but Soccer Marketing is definitely not. In an interview with Portada, Alfredo Rodriguez, Vice President of Latino Marketing at DISH describes the Direct-based-Broadcast-Satellite Provider’s “Juego Bonito” campaign and explains how the Hispanic themed campaign was “crossed-over” to a Total Market effort. Plus how he measures the efficiency of online video advertising.
On fire after a successful Upfront, Hulu Latino says it will offer close to three times the volume of content it had available in 2013, thanks to its highly successful original series “East Los High,” plus content from more than 70 partners.
MiTú, the Latino media brand and multi-channel network dedicated to Latino content, has announced it will partner with the National Association of Latino Independent Producers (NALIP). The alliance will allow organizations to cross promote and market each others’ services and programming while developing original content and new talent.
CNN Latino, the news network directed to the Hispanic market in the US, will close down its programming operations after a year, this February.
What: impreMedia’s digital network IMPOWER! added several network partners to increase the reach of its network. According to ComScore’s Hispanic Ad Focus (September 2013), IMPOWER!
By serving the Hispanic entrepreneurial marketplace, Crowdismo is a relatively new startup that is taking a fresh approach towards the already crowded crowdfunding market.