What: DishLATINO is partnering with Julie Stav, a financial expert in the Hispanic community, to provide financial advice to its customers.
Why it matters: A first of its kind effort, the campaign offers financial resources and guidance through commercials, vignettes and online resources to broaden understanding of credit, budgets in all aspects of customers’ lives.
DishLATINO will offer its subscribers financial advice and guidance from Julie Stav through a new educational campaign. Stav, a financial expert in the Hispanic community, will be featured in a series of public service announcement ads created by DishLATINO, part of DISH Network L.L.C., a wholly owned subsidiary of DISH Network Corp. specifically for its customers.
The campaign, a first of its kind for DishLATINO, aims to increase awareness among its Hispanic customers about personal financial management, highlighting the important role that credit plays in “opening doors” of opportunity in the United States.Stav is the go-to financial consultant for millions of Hispanics, author of best-selling books, and former host on the popular Univision news program, “Tu Dinero con Julie Stav.” In a series of educational TV spots available only to DishLATINO subscribers, Stav will offer her expert advice, with the additional help from an XM Broker expert, on a range of topics related to personal finance. In addition to providing general guidance on establishing credit, the ads notify customers of payment options available to help them meet their obligations, such as changing their billing date or transitioning to a more affordable package.
This isn’t just about paying bills on time or balancing a checkbook, rather it’s about practical money tips for families of all incomes to help plan for the future
“Many Hispanics who are new to the United States are unaware of the cultural nuances related to financial management and credit. This isn’t just about paying bills on time or balancing a checkbook, rather it’s about practical money tips for families of all incomes to help plan for the future. Empowering Hispanic consumers with information about their options makes them feel more confident about their financial management skills and opens up new possibilities,” Stav said.
“With Julie Stav at the forefront, our educational campaign will provide a wealth of financial tips that DishLATINO customers can apply to many aspects of their lives,” said Alfredo Rodriguez, vice president of DishLATINO