What: Latino agency InPulse Digital has moved its U.S. offices to Miami to better serve its growing roster of clients.
Why it matters: An increasing amount of Latin American oriented Advertising Agencies are growing their presence in Miami.
With the goal of establishing a presence in the capital of the Latin American entertainment business, InPulse Digital, one of Latin America’s most innovative digital marketing agencies, has moved its U.S. offices to Miami to better serve its growing roster of clients. From its new South Florida office,the agency will oversee strategy, sales and business development.
InPulse Digital was started in the U.S. in 2004 and originally focused its efforts on developing technology to serve the music industry, but soon expanded its capabilities to include content marketing, app development, and social media strategies across the entire entertainment field.
InPulse Digital specializes in the management of social media accounts for an array of popular Latino names, including Argentine actress Luisana Lopilato, Mexican singer Marco Antonio Solis, and international soccer star Rafa Marquez.In addition, the agency directs cutting-edge digital campaigns for global content creators like E! Online, Univision, Sony Music, Universal Music Group, and Viacom, as well as children’s brands like Mattel’s “Barney” and American Greetings’ “Strawberry Shortcake.”
In addition to its new Miami office, InPulse Digital operates offices in Uruguay, Argentina, Mexico and Brazil.
“We are thrilled to be up and running in Miami, the city that has become the undisputed capital of the Latin entertainment world, and we look forward to expanding our client base in the U.S.,” said Diego Prusky, founder and CEO of InPulse Digital.
“In keeping in sync with our growing U.S. Hispanic audience in the entertainment and sports worlds, Miami is the perfect place to expand our U.S. presence,” said Elisabeth Bohlmann, InPulse Digital’s EVP of Client Services.
The agency estimates that by the end of 2014, worldwide digital advertising spending will exceed US $137 billion dollars — 14.3% more than in 2013, which means a great potential in the digital realm