What: Latino multi-channel network MiTú has partenered with NALIP (National Association of Latino Independent Producers) to support Hispanic organizations in developing original content.
Why it matters: MiTú will be guiding NALIP´s member on how to leverage their new platform.The partnership will officially launch with “What Moves You Forward” video contest.
MiTú, the Latino media brand and multi-channel network dedicated to Latino content, has announced it will partner with the National Association of Latino Independent Producers (NALIP). The alliance will allow organizations to cross promote and market each others’ services and programming while developing original content and new talent.
NALIP has recently launched a digital track for their membership and MiTú will be guiding NALIP membership on how to leverage their new platform.
The partnership will be officially launched with a video contest called “What Moves You Forward” for the organization’s content producers leading up to NALIP Media Summit 2014, in which MiTú will have a presence supporting their digital development panels and kick off a series of co-developed digital workshops.
Beatriz Acevedo, founding partner and president of MiTú Network states, “Both MiTú and NALIP share a similar vision to provide and promote professional opportunities for Latino content creators, and I look forward to partnering with Axel Caballero and his team to develop fresh new content for the millennial generation.”
“We are increasingly connecting creators with brands, as well as with buyers to develop original content. We look forward to supporting NALIP’s entry to these relationships,” states Roy Burstin, chief executive officer and founding partner, MiTú Network.
“NALIP is excited to forge this innovative partnership with MiTú Network and our organization. We know that this will result in many new opportunities for countless Latino content creators using digital as a medium to present their work and advance their careers, ” stated Axel Caballero, executive director, NALIP.
MiTú Network provides digital content to the fastest growing powerhouse market: U.S. Hispanics. Led by Latino TV industry veterans Doug Greiff, Beatriz Acevedo and Roy Burstin, MiTú Network launched in the spring of 2012 and so far has more than 36 million global subscribers and over 333 million global monthly views according to 2014 YouTube Analytics.The network is backed by The Chernin Group LLC (TCG) along with other investors including: Allen DeBevoise, Chairman, CEO and co-founder of Machinima; Advancit Capital, a venture capital firm founded by Shari Redstone and Jason Ostheimer; Quincy Smith of the internet and media-focused merchant bank Code Advisors; and Juan Cristóbal Ferrer of Ferrer Comunicación in Mexico.