En nuestra reciente entrevista a Henry Mason, Director de Investigación de Trend Watching, hablamos de lo importante que será la salud personal para los consumidores en el 2012 y posteriores años. Un ejemplo muy exitoso de esta tendencia en Latinoamérica es el esfuerzo corporativo de Nestlé® en México, Cuidarse Es Disfrutar.
In our recent interview with Henry Mason, Research Director at Trend Watching, we highlighted how important the topic of personal health will be for consumers in 2012 and in coming years. A very successful example of this trend in Latin America is Nestlé® Mexico’s “Cuidarse Es Disfrutar” (Take care of yourself and have fun) corporate campaign.
Huemanitas – Pepsico Denver-based agency Huemanitas to lead its multicultural retail and shopper marketing efforts.
Two important campaigns targeting the Hispanic population have been introduced this week
A weekly summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Latin consumers right now.
And Ad Council, Kroger.
And Estrella TV, The Nielsen Company.
And Coors Light – Daddy Yankee, Maxon Computers.A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American Market and or targeting Latin American consumers right now.
Digo executives Augusto Romano and Hernan Zungri discuss the unique power of owned and operated media for advertisers.
Blue Diamond Growers, Hyundai, Levi’s…and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
Why Attend WHO PARTICIPATES MEET THE TEAM PARTNERS Los Angeles May 23, 2023 Overview Effective growth marketing in the United States makes it imperative for
Yahoo and Taboola announce 30-year partnership and equity stake, Dollar Trees’ new hires to focus on digitalization and customer experience, Gallegos United new Executive Creative Director… companies are bought and sold, people change positions, get promoted or move to other companies. Portada is here to tell you about it.
Following the introduction of marketing restrictions, including advertising bans, for alcohol, vitamin supplements and tobacco products and repeated calls to extend the legislation to more sectors, Brand Finance analyzed the potential impact of such policies on the food and drink industries’ brands.
Hyundai Motor America, Perrier®, Solis Health Plans…. and other brands targeting the U.S. consumer right now.
By Caroline Hugonenc, Global VP Insights and Research, Teads In the past few years, data privacy has suddenly become a hot topic, reaching into
We just published the Portada Insight Report on E-Commerce in Latin America in partnership with ComScore. The report “El Marketing de Comercio Electrónico en Latinoamérica: Datos y Enseñanzas para Ejecutivos de Marca” analyzes retail website traffic and e-commerce marketing initiatives. Plus insights and best practices from 12 major brand marketers, including Marriott’s Diana Plazas, L’Oreal’s Pablo Sanchez Liste and PepsiCo’s Hernan Tantardini. Department Stores/Malls, Food/Supermarket/Grocery and Fragrances/Cosmetics in Brazil, Mexico and Argentina. Check it out here: https://mercadotecnia.www.portada-online.com/files/2021/03/Portada_Insight_Report_El-Marketing_de_Comercio_Electronico_en_Latinoamerica.pdf