- Jeep Patriot
Last February, Chrysler Group’s Jeep brand worked in conjunction with the popular Marvel Comics to create the “The Patriot Factor” online comic book. This unique and interactive marketing campaign for the Jeep Patriot allows the consumers to go online and create their own story.
This time, the Jeep brand wants to expand their online digital marketing campaign with the nationwide launch of their second interactive online advertisement for the all-new 2007 Jeep Patriot called the “The Way Beyond Trail”. It will be accompanied by other marketing campaigns that can be seen by customers through 30-second TV spots, print ads, online advertising, a Hispanic campaign, product integration, events, direct mail, and billboards. Jeep said they are targeting younger audiences with the new marketing campaign.
- La Comunidad
La Comunidad announced the expansion of the agency’s strategic planning capabilities to include Media Services and Connections Planning. La Comunidad has appointed David Lawlor to head the new division under Executive Director of Global Strategy, Richard Monturo.
In his new role as Director of Media Services and Connections Planning, Lawlor will be leading the media planning and buying services across all platforms for the agency’s recent new business win of Cadbury’s Trident and Stride brands.Media will be planned and bought for both the U.S. Hispanic and the Latin American markets.
Nestle Waters North America announced the launch of the Better Habits for a Better Life campaign, a multifaceted initiative that invites Latina moms to take small steps like drinking Nestle Pure Life which can contribute to living a healthier lifestyle. The Nestle Pure Life Better Habits for a Better Life campaign continues a three-year partnership with television host Cristina Saralegui who will encourage moms to make La Promesa, by taking the health and hydration message to the airwaves and online via a national advertising campaign with partners including Univision, Galavision, and Telefutura. Additional spots will air on regional radio to support in-store communications at participating retail stores across the country, grassroots events and online at www.vivesanamentenestle.com starting May 1st.
The National Association of Professional Insurance Agents (PIA) has unveiled a series of 25 Spanish radio advertisements as the latest phase of its award-winning branding program, Local Agents Serving Main Street America(SM).
PIA's Spanish radio ads are available to PIA members free of charge, as part of their association membership. Like PIA's English radio and print ads, the new radio ads can be used to promote an agency generally, or they can be used to specifically support auto, home or commercial insurance sales. Each radio ad can be tagged with a PIA member agency's contact information, and optionally, the name of a company they represent.
- Ad Council
According to a recent Pew Hispanic Center study, many Hispanic youth are not pursuing a college degree as a result of their parents not understanding the steps they can take to help their children prepare for and apply to college. In an effort to raise awareness among Hispanic parents about the critically important role they play in encouraging their children to go to college, The Advertising Council, in partnership with the Hispanic Scholarship Fund, launched a national multimedia public service advertising campaign to confront this issue.
The new PSA campaign primarily aims to reach low- to mid-acculturated Hispanic parents in the U.S. The majority of these parents do not hold a college degree and lack the information and guidance to successfully motivate their children to go to college. Created pro bonoThe PSAs conclude with the tagline "De tus palabras de hoy depende su manana." ("Their tomorrow depends on your words today") and directs parents to visit a new comprehensive website, www.YourWordsToday.org, www.TusPalabrasdeHoy.org, or call a toll-free number (1-877-HSF-8711). The site is also available in Spanish. by Grupo Gallegos, the campaign includes new television, radio, print, outdoor and Web advertising, which is available in English and Spanish.
Kroger Co. has kicked off “Rico Summer” (flavorful summer), a Hispanic-themed promotion that starts with Cinco de Mayo and runs throughout the summer.
A new bilingual website, ricosummer.com, anchors the promotion. The site includes games, recipes and digital coupons. On the site, once users select their Kroger banner and store of choice, they are presented with dates of sampling events. Read more here.
Click here, for detailed contact information on Hispanic Corporate Marketers at these companies and the decision makers at their Advertising Agencies. In addition to information on more than 2,000 Leading Agency and Marketing/Advertising Directors who are targeting Hispanics. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!).