- Huemanitas – Pepsico
PepsiCo taps Denver-based agency Huemanitas to lead its multicultural retail and shopper marketing efforts.
Nestlé USA has launched Construye el Mejor Nido (“Create the Best Nest”), a new communication platform.
- Chrysler Ram Truck: TV, radio, print, newspapers and digital media
The Ram Truck brand is connecting with the Hispanic community through a new advertising campaign focusing on the important values of hard work, dedication, and commitment to family and community. “A Todo, Con Todo” is the brand’s most comprehensive Hispanic campaign to date and is the first Ram brand Hispanic campaign to include television, radio, print, newspapers and digital media. It will run in the 15 top Hispanic markets and was produced in both Spanish and English languages.
- Verizon FIOS Bilingual Twitter and Facebook Sites.
To provide additional information and entertainment services to the Hispanic community, Verizon today launched two bilingual social media properties, each of them in English and Spanish, on Facebook and Twitter. The Facebook fan page Somos Verizon FiOS (We Are Verizon FiOS) and the Twitter site @SomosFiOS (We Are FiOS) will engage Verizon's Hispanic audience by providing a forum for emerging technology that also offers the best in culturally relevant entertainment content and online community connections. The bilingual properties are only part of the story. The remaining story will be crafted by the fans and followers of Verizon FiOS<http://www22.verizon.com/home/aboutfios/> service.