In the span of a week, Facebook announced the release of the Slideshow, a new ad format that combines interactive static images to provide advertisers with an effective way to reach corners of the world with slower Internet connections, and reported stellar third-quarter financial results.
A summary of this week’s most exciting news in online video in the U.S. and Latin America. If you’re trying to stay up-to-date with these constantly-evolving markets, look
What:Yahoo’S NFL first-ever livestream football game between the Jacksonville Jaguars and Buffalo Bills Sunday in London attracted 15.2 million unique viewers. Why it matters: 33 percent
What: Media and Information company Hearst has invested US$21 million to acquire a minority stake in Complex, one of the fastest growing digital media networks. Why it
What: Seattle-based social site Allrecipes.com is launching its new digital platform which offers a personalized user experience that engages and inspires home cooks. Why it matters: With the
What: Twitter-owned app Periscope has reached 10 Million users who watch 21 million minutes a day. Why it matters: Livestreaming appears to be growing quickly among consumers and
What: Just as we announced a few days ago, CafeMom launched the new property Vivala.com, which claims to be the first online platform of its kind. The
What: For the first time, CBS will livestream, in near real time, every national ad that runs during Super Bowl 50, which the network will broadcast
Miami based Medula has appointed Javier Chanfreau as its new CEO. Chanfreau (photo) has secured several business relationships and exclusive commercial representations with Microsoft Advertising
ProSiebenSat.1 Group has founded Collective Studio71 thanks to the acquisition of a majority interest in leading US MCN Collective Digital Studio (CDS) in which it has been a minority holder since last year. ProSiebenSat.1 will invest US$82.8 million in the new venture and will hold three-quarters of the equity shares in Collective Studio71.
Veteran media professional Madelin Bosakewich has been hired by Zoomin.TV as its new Director, Business Development & Publisher Relations based in Miami.
Vista Equity Partners has acquired a majority stake in automating trafficking and billing software Company Mediaocean. The deal values Mediaocean at about US$720 million, the company confirmed. Mediaocean was the result of the 2011 merger of Mediabank and Donovan Data Systems, a deal valued at US$1.5 billion.
The latest news features MassMutual, Meredith Hispanic Media, Vice, Microsoft and Fast Company. Pharma companies lag in Hispanic marketing Some pill-pushers just don’t get it
What: Video ad delivery firm Extreme Reach has completed the acquisition of Talent Partners, provider of business affairs solutions for advertisers and agencies, from The Carlyle Group and other
Verizon just announced the purchase of AOL for US $4.4 billion. What does the deal mean for Hispanics? More Broadband Access, Expanded Products and Services and more Mobile Video.
During its Monday nights Upfront preentation in New York City, TV Azteca announced the creation of the Hispanic Audience Platform, a new tool that will deliver integrated cross-platform planning to advertisers. Azteca also announced the acquisition of a Turkish Global Hit series “KAÇAK” as well as an array of new sports programming centered on soccer.
Last week our Digital Media Correspondent Susan Kuchinskas reported about the maturing Newfronts Marketplace, the digital upfronts that are finishing today in New York City after two very hectic weeks. Now let’s look at the most important Multicultural related news that came out of the 2015 NewFronts.
A who is who of the Online Video World is participating at Portada’s Latin Online Video Forum on June 3 in Miami. Dr. Shay David,
Digital Content NewFronts grow as line between TV and digital blurs. How Horizon Media, AOL, SMG, INNOCEAN USA, Havas, AOL and Yahoo see the NewFronts evolving.
Despite relatively weak Q1 2015 earnings, Yahoo continues to bet on mobile, native and video. Particularly, on Video with two new video ad units that will be sold through Gemini, Yahoo’s marketplace for mobile search and native advertising.