Hilton, Melia, Expedia and AM Resorts Bet on Social and Video Marketing
We spoke with agency and brand executives to learn about their travel marketing plans for 2017.
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We spoke with agency and brand executives to learn about their travel marketing plans for 2017.
What sites do Latin American users consult when planning their trips? How important are each of these platforms, relative to the information they offer? Is it possible to establish their decision-making process when it comes to planning trips? We answer these questions here, using comScore’s September 2016 rankings.
Crystal Cruises launched new TV campaign as part of their expansion plan, with a brand new marketing team based in Miami.
Portada talked to Christian Martinez, US Multicultural director at Facebook, about how U.S. Hispanics are planning and buying their trips.
LuxHub, the centre of excellence within Havas that focuses on fashion, luxury and premium lifestyle, is expanding to Latin America. The LuxHub will be based in
OTAs are looking for other ways to monetize their sites, apart from bookings.
What: Jordi Torres, general director of Airbnb for Latin America, spoke with Portada about their latest marketing strategies for expansion in Latin America.
Roberto Zapata, CEO at Hoteles Misión, told Portada about the company’s plans to have 100 hotels worldwide by 2020.
How OTAs take advantage of social networks to motivate their followers to travel around the world and, finally, acquire products through their sites.
Luis Perillo, VP of Sales & Marketing, Caribbean & Latin America at Hilton Worldwide, explains why the hotel line is making a significant effort to continue its expansion into the Latin American market with new hotel openings and brands.
Erica Doyne, senior director of marketing for AMResorts, talked to Portada about the hotel brand’s biggest challenges in the U.S. Hispanic and Latin American market, as well as marketing trends in the luxury hotel business.
A summary of the most exciting recent news in travel marketing and media in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Carlos Orta, VP corporate affairs at Carnival Corporation, Montserrat Santaella, international promotion manager at Grupo Posadas, and José Luis Carrete, chief digital officer at Hoteles City Express, talked about their marketing challenges and their relationship with OTAs during #PortadaLat in Miami.
Dorothy Dowling, Chief Marketing Officer, Best Western Hotels & Resorts, talked about the challenges of digital marketing in the hotel industry during a chat with Adam Singolda, CEO & founder of Taboola, at #PortadaLat in Miami.
Expenditure on luxury advertising will rise by 3.0% in 2016, up from 1.9% in 2015, according to Zenith’s Luxury Advertising Expenditure Forecasts second annual edition. Luxury advertisers will spend a total of US$10.9bn across the top 18 markets(including The United Stated) in 2016, up from US$10.6bn in 2015. The USA is the largest luxury ad markets, accounting for 45% of luxury adspend in 2015, according to the report.
A summary of the most exciting recent news in travel marketing and media in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
A summary of the most exciting recent news in travel marketing and media in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to
A summary of the most exciting recent news in travel marketing and media in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Latin American online travel agencies risk always talking to the same people if they only market online.
A summary of the most exciting recent news in travel marketing and media in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to