Travel Marketing

TRAVEL ROUND-UP: Skyscanner, Sabre, ASUR, and More…

A summary of the most exciting recent news in travel marketing and media in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop. U.S./U.S.-HISPANIC MARKET A recent AAA survey has shown that more than one-third of Americans (35%) are planning on taking a vacation involving two or […]


Sojern’s Andres Franklin on Programmatic and the Uniqueness of the Travel Industry

Real-time marketing and Big Data have opened big opportunities for marketers when it comes to hyper-targeting their prospects. This is particularly true of the heavily-digitized travel marketing sector. Sojern, a performance marketing platform, has specialized in delivering that message that each unique user is looking for before traveling. We asked Andrés Franklin, commercial director for Latin America at Sojern, to spell it all out for us.


6 Things You Need to Know About Best Western’s Approach to Marketing

Travel Marketing is one of the categories that are changing at the most rapid pace. As Dorothy Dowling, SVP of Marketing and Sales for Best Western International, puts it” you have to be able to pivot very quickly.”.The 30-year hotel industry veteran directs all of Best Western’s marketing and sales. We talked with Dowling about the latest (digital) marketing trends and about Best Western’s forays into the U.S. Hispanic market. 6 things you need to know.


MARKETER INTERVIEW: Volaris’ Ricardo Rivera on How Digital Marketing Should Be Reflected in a Company’s Organization

Volaris, the low-cost Mexican airline that has an important presence in the U.S. Hispanic market, is one of the pioneers in Mexican online marketing. Ricardo Rivera, Head of Marketing, Volaris (watch Video in Spanish), spoke to Portada about what he has learned in digital marketing and social marketing so far and what he recommends companies to do to keep up with the latest trends.


MORE FROM PORTADA

Verizon to Launch AdFellows Program to Promote Diversity in the Marketing Industry

Verizon to Launch AdFellows Program to Promote Diversity in the Marketing Industry

Verizon has launched  AdFellows program, a paid fellowship that will give diverse young marketers internships at companies & agencies.20 diverse young marketers will have the chance to work within Verizon & its partner agencies (McCann Worldwide, Momentum, Rauxa, Weber Shandwick, and ZenithOptimedia) over the course of eight months


Brand Marketing Research: Amazon Most Trustworthy Brand, American Millennials Spending Less on Luxury

Brand Marketing Research: Amazon Most Trustworthy Brand, American Millennials Spending Less on Luxury

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


6 Things We Learned During Day 1 of #Portada17

6 Things We Learned During Day 1 of #Portada17

After an exciting day in New York, during The Sports Marketing Forum, with top speakers presenting insights and best practices on how to use sports and soccer content to connect to the rapidly growing multicultural demographic in the United States, this is what we learned: