What: OTAs take advantage of social networks to motivate their followers to travel around the world and, finally, acquire products through their sites. How Despegar, Expedia Booking.com and others are taking advantage of the opportunity.
Why It Matters: According to Phocuswright, 30% of travelers use social networks to search for promotions. This makes digital platforms the perfect allies for OTAs.
Three out of four travelers recur to social networks to search for information, products and services for their trips, and 30% search, specifically, travel promotions, according to a study conducted by Phocuswright.
Online travel agencies create their Facebook and Twitter social media accounts to transmit experiences that inspire others to travel.