A summary of the most exciting recent news in travel marketing and media in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
CAESARS ENTERTAINMENT, which announced last fall that it would renovate the 586-room original tower at the Caesars Palace Las Vegas and rename it as the Julius Tower, said that it would upgrade another 5,000 rooms in its U.S. inventory by the end of the year.
In addition to Julius Tower, Caesars will refurbish its 948-room Augustus Tower at Caesars Palace and the 1,294-room Planet Hollywood Resort & Casino as well as 1,320 rooms at the Paris Las Vegas and 672 rooms at Harrah’s Las Vegas.
Caesars will upgrade more than 900 rooms at the Caesars Atlantic City as well as at Mississippi’s Harrah’s Gulf Coast and Horseshoe Tunica. Inclusive of Julius Towers, the upgrades will apply to about 15% of Caesars rooms.
THE WORLD TOURISM ORGANIZATION (UNWTO) and the Government of the People’s Republic of China are organizing the First World Conference on Tourism for Development in Beijing on May 18-21, 2016. Under the theme ‘Tourism for Peace and Development,’ the event aims to present a high-level debate on the contribution of tourism to sustainable development goals.
The Travel Marketing Forum, part of #PortadaLat on June 8-9 in Miami’s Hyatt Regency Hotel is going to bring together all the big players in Travel Marketing in the Americas including Volaris, Grupo Posadas, Best Western, Royal Caribbean, Hyatt, Sojern and many more. Get your early bird tix!
JETBLUE announced it would grow its presence at Fort Lauderdale-Hollywood International Airport, with plans to operate an average of 140 daily flights during the winter in the coming years. The expansion will represent a 75% growth from its current size in the South Florida city.
Following the expansion, the airline is also adding new nonstop service to Louis Armstrong New Orleans International Airport and increasing the number of flights to Nassau, Bahamas’ Lynden Pindling International Airport. With those additions, JetBlue will now operate nonstop flights to 46 destinations from Fort Lauderdale-Hollywood.
UNITED AIRLINES and Air New Zealand have announced a joint venture revenue-sharing agreement, deepening the partnership between the two airlines, which are both members of Star Alliance. Under the new agreement, the carriers will coordinate sales and marketing in order to offer their mutual customers more travel options between the mainland U.S. and New Zealand, as well as to other destinations throughout the airlines’ route networks.
The arrangement will begin when United launches its nonstop service between San Francisco and Auckland on July 1, 2016, subject to government approval.
“This joint venture will allow us to work more closely with Air New Zealand to optimize our trans-Pacific schedules and offer more convenient flight choices to our customers in both the U.S. and New Zealand,” said Jim Compton, United’s vice chairman and chief revenue officer. “We look forward to continuing to work with Air New Zealand, an industry innovator and leader, to further grow our business in ways that will benefit our mutual customers.”
THE WALT DISNEY COMPANY is planning on building two additional cruise ships, each of them showcasing the classic family entertainment service that Disney delivers best.
The company has entered into a memorandum of agreement with the Meyer Werft shipyard in Germany. The new ships should be completed between 2021 and 2023.
“We pride ourselves on the unforgettable vacation experiences we deliver to our guests each and every day, and the expansion of our Disney fleet will allow us to create even more magical memories for families at sea and in incredible cruise destinations around the world,” said Robert A. Iger, Chairman and Chief Executive Officer of The Walt Disney Company.
FAMILYFUN MAGAZINE published the winners of its fourth annual Travel Awards—the result of thoughtful feedback from 2,000 families who rated more than 400 destinations across the United States. The 20 top winners include kid-friendly cities, national parks, children’s museums, resorts, and historic sites across the country that are sure to align with any family’s vacation style.
The Top 10 overall destinations across all categories included (1) The Strong, Rochester, NY; (2) National Mall & Memorial Parks, Washington, D.C; (3) Great Wolf Lodge, Williamsburg, VA; (4) Mount Rushmore National Memorial, Keystone, SD; (5) Orlando, FL; (6) The Children’s Museum of Indianapolis, IN; (7) Great Wolf Lodge, Traverse City, MI; (8) Miami Children’s Museum, Miami, FL; (9) Badlands National Park, SD; (10) Disney’s Port Orleans-French Quarter, Orlando, FL.
LATIN AMERICAN MARKET
GRUPO IBEROSTAR closed 2015 with a 29% increase in revenue compared to 2014. In 2016 Iberostar will add six hotels to its brand: two in Cuba, one in Marbella, Ibiza, Mallorca and Miami. It will also invest 90 millions euro to renovate some of it establishments.
DOUBLETREE BY HILTON has increased its presence in Colombia by opening its new DoubleTree by Hilton Bogota –Calle 100. This is the brand’s second hotel in the city, after the DoubleTree by Hilton Bogotá –Parque 93. Both hotels are operated by Hoteles Cosmos.
INTERJET recently lunched two flights per day from Dallas Fort Worth International (DFW) Airport to Mexico City. DFW Airport welcomed the low-fare carrier’s inaugural flight to International Terminal D with a traditional “shower of affection” water cannon salute and gate celebration. “DFW welcomes Interjet as our newest airline,” said Sean Donohue, CEO of DFW Airport. “As travel to Mexico continues to flourish and now represents just over 40% of DFW’s international passenger travel, there’s an even stronger need to provide choices that accommodate flexible schedules and varied price points. Interjet offers travelers low-fare flights to exciting destinations, and DFW Airport is pleased to now be part of that network.”
VIAJES EL CORTE INGLÉS is growing in Mexico. “We are the travel agency with the most presence in the states. In the last 15 years we have created a work force of 400 people. We are also proud of our partnerships, the most important one with Liverpool which has helped us grow,” said Jesús Nuño de la Rosa, the company’s general director.
Mexico is the agency’s second-largest market after Spain. It is present in 24 states and has 45 selling spots. Jenny Zapata Arias, director of Viajes El Corte Inglés México, revealed that the company would make incursions in the on line channel in the near future.