- 6 things to know Archives

Honey Maid New TV and Social Campaign Shares Stories of Acceptance

Honey Maid, a Mondelēz International brand, has released the latest chapter in the “This Is Wholesome” campaign, which underscores importance of acceptance in the changing american culture.The new integrated marketing campaign will run on television and social media. In addition, the company is introducing the browser app Wholesome Button to allows users experience the Internet through the lens of acceptance and positivity. Carat is Honey Maid’s media agency.

ONLINE VIDEO ROUND-UP: Fullscreen’s Subscription Video, MCNs Head to LatAm

A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

SALES LEADS: Lowe’s, Publicis Media, Dos Equis, Aeromexico…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

CHANGING PLACES: Patricio Montalbetti, Monica C. Lozano, Jed Meyer, George Levy…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

ONLINE VIDEO ROUND-UP: Digital Vs. TV, Univision, Verizon, Viacom Make Moves

A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

Barbara Miller Appointed VP Sales and Marketing at FLUVIP

Barbara Miller has been appointed VP of Sales and Marketing at FLUVIP. Here new role and responsibilities include helping FLUVIP continue to expand into the U.S. Marketplace.

MWC 2016: Ad Blocking, IoT, Virtual Reality Among Highlights

This year’s GSMA Mobile World Conference is over, but what awaits to be seen is how this year’s trends are implemented in the industry. Attendee Pedro Forwe, director of Argentina-based KickAds, reported back to Portada about the most notable trends from this year’s event.

AT&T Enters Programmatic TV, Partners with Videology

AT&T is about to enter the world of programmatic TV with the launch of automated, self-service private marketplace Video Inventory Platform (VIP), a data-optimized TV and video planning tool.VIP is one of the first major ad products AT&T has released since its US$49 billion merger last year with DirecTV.

Max Ramirez Appointed Director of Advertising – Multicultural at iHeart Media

Max Ramirez has been appointed Director of Advertising and Multicultural Sales at iHeart Media. Ramirez will lead the Multicultural advertising sales efforts for iHeart Media integrated properties.

Ikea to Conduct Global Media Agency Review

Furnishings giant Ikea has decided to conduct a global global media agency review for its US$ 400 million worth account.
The review will be handled by Consultancy ID Comms.GroupM’s MEC, which has the U.S. assignment.

ADTZ Acquires Glow Digital Media & Creates ADGLOW

What: ADTZ , one of the main social media advertising companies in Southern Europe and Latin America, has acquired Glow Digital Media, a London-based paid media firm.The combined entity, which will operate under the name ADGLOW will offer its services through an extensive network of offices in Barcelona, Bogotá, Hong Kong, London, Milan, Mexico DF, New York, San Francisco and Singapore, with its headquarters remaining in Madrid.

DIGITAL BITES – L’Oréal, Publicitas, Grupo Expansión, Audio.ad

The latest news in digital from the US-Hispanic and LatAm markets: Publicitas, Loreal, Grupo Expansion all make news in February 2016.

NGL Media Launches NGL Studios, A Full-Scale Production Division

NGL Media, a Latino video marketing solutions company co-founded by CEO, David Chitel, and actor John Leguizamo, is expanding its operations around a newly branded full-scale production division, NGL Studios.

Ex-Yahoo Aric Austin joins Zoomin.TV

Former Yahoo Senior Media Executive Aric Austin has recently joined Zoomin.TV as Global Head of Business Development.Austin will focus on two core business areas: the continued distribution of Zoomin.TV’s professional video content among publishers worldwide and also the development of premium native advertising opportunities.

– 6 things to know