What: Max Ramirez has been named the Director of Multicultural Sales for iHeart Media Los Angeles.  
Why it matters: Ramirez will be responsible for driving revenue in the multicultural category in Los Angeles by leveraging iHeartMedia’s multiplatform assets.

MRMax Ramirez has been named the Director of Multicultural Sales for iHeart Media Los Angeles.

Max will be responsible for driving revenue in the multicultural category in Los Angeles by leveraging iHeartMedia’s multiplatform assets including radio, digital, social, mobile and live events to create custom campaigns for advertisers (iHeartRadio Music Festival, the iHeartRadio Ultimate Pool Party, Jingle Ball, Fiesta Latina and  Wango Tango.)

Before joining iHeart Media, Ramirez served as Vice President, Digital Media at Spanish Broadcasting System where he was responsible for the national digital revenue for all of their interactive platforms and LaMusica app.

Ramirez has over 17 years’ leading U.S. Hispanic marketing initiatives. “iHeart Media is positioned to be a leader in reaching diverse audiences that are in-culture; which is more important than language,” Ramirez tells Portada.

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