What: Former Yahoo Senior Media Executive Aric Austin has recently joined Zoomin.TV as Global Head of Business Development.
Why it matters: Austin will focus on two core business areas: the continued distribution of Zoomin.TV’s professional video content among publishers worldwide and also the development of premium native advertising opportunities.
Aric Austin has recently joined Zoomin.TV’s senior management team to help continue driving the business forward in international markets following its acquisition by Sweden’s Modern Times Group in the summer of 2015. Aric will be focusing on two core business areas: the continued distribution of Zoomin.TV’s professional video content among publishers worldwide and also the development of premium native advertising opportunities that take advantage of Zoomin.TV’s deep video capabilities and extensive network of YouTube influencers.
Most recently Aric served as Managing Director at Media Group One, a premium sales house & video content aggregator and distributor based in Munich, Germany, which was acquired by Yahoo in January of 2015. Prior to that he founded Fantastic Zero, the first vertical network in Germany, which Glam Media acquired in Sep 2010. Aric has extensive experience in the video & media business, which includes roles at CarDomain Network in Seattle, Washington, UnderGroundOnline in New York City and MTV Europe in London, England.
“We’re extremely excited to have Aric join us here at Zoomin”, says Zoomin.TV COO and Co-founder Bram Bloemberg, “and his extensive experience in both growing and building businesses in the online media space align perfectly with our objective to make Zoomin a pre-eminent global online media player. Aric’s skills and background will benefit Zoomin tremendously as we continue to grow both our global distribution and also our overall media and native advertising business.”
“Zoomin.TV is the perfect place for me to put my experience to work and make a real impact”, adds Aric Austin, “and I’m absolutely thrilled to be a part of an organization that is growing so rapidly on a global level. Native content and video are the future of online advertising and Zoomin is right at the heart of both. The Modern Times Group’s investment in Zoomin is also a very clear sign that the organization is headed in the right direction.”
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