A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
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Publicis Groupe’s Starcom MediaVest has lost Walmart, one of its largest North American accounts worth an estimated US$900 million a year. “We are taking a different direction and looking for new ways to use media to connect with our customers.”, a Walmart spokesperson said. Walmart recently moved to manage its digital media in-house, creating it’s own exchange called Walmart Exchange. In 2015, MediaVest lost two other major clients: Procter & Gamble and Coca-Cola’s North American accounts.Read more.
Bojangles’, a QSR chain, has selected Charlotte-based AC&M Group, as their agency of record for the U.S. Hispanic market. AC&M Group will handle Hispanic-marketing initiatives, including campaign strategy, creative, planning and execution for Bojangles’.Hispanic visit QSRs (Quick Service Restaurant Chains) more often than non-Hispanics. Spanish Language Dominant Hispanics visit QSRs even more often.Kicking-off in the first quarter of 2016, the multimedia campaign will combine traditional and online media to connect the iconic restaurant chainwith Hispanic consumers.
Pepsi is planning to market specially designed emoji cans and bottles in more than 100 global markets this year, including the U.S,according to Adage. As part of the effort, there will be almost 70 global and locally designed “PepsiMojis” printed on cans, bottles and cups all over the world. The marketer also has plans to extend the emojis beyond packaging as a means to bridge retail marketing with digital marketing(Emojis are mostly confined to the digital world.) In addition, the brand has designed emojis specifically targeted for each market.To celebrate “World Emoji Day” last year on July 17, Pepsi released a “#PepsiMoji Keyboard” that is still available on Apple’s App Store and on Google Play.
- El Jimador Tequila
Margarita season officially kicks off on February 22nd with National Margarita Day!If you are like the 64 percent of millennials who drink margaritas outside of the summer season, according to a survey commissioned by Mexican tequila el Jimador Tequila, then this is the best news since the invention of the blender! To kick off Margarita Season and spread the cheer, el Jimador Tequila will be hosting Margarita Trails around the country. Learn more by visiting elJimador.com and join the conversation on Twitter.com/jimieljimador with #elJimador and #NationalMargaritaDay. Happy National Margarita Day!
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