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CHANGING PLACES: Patricio Montalbetti, Monica C. Lozano, Jed Meyer, George Levy…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s  Career Board!)

For prior Changing Places editions, click here.

2ed9b2eGeorge Levy has been appointed Director Business Development Of LearnerNation | Impactly. The company is in the process of rebranding from LearnerNation to Impactly. Levy tells Portada “one of the main areas I am working on is helping them grow further in LatAm as they have multiple clients in the region including Cartier, & Chopard in LAC and Globo in Brazil.” He adds:”Impactly is a people potential management platform that allows marketing teams to accurately benchmark performance, improve team members, and predict business results. Bridging the gap between marketing automation and best-of-breed training, Impactly empowers marketing teams to deliver better results faster.”


Patricio Montalbetti is the new founder and partner at SM2 TV, a company that was born to create multi-platform content devoting special attention to the organic integration of brands.  SM2 TV’s first project will be the original Production of the International Surfing Association’s World Championship Series, while the second will be Don Balon USA. Until recently Montalbetti worked us founder and partner of PM3 agency in Atlanta, a position he had 14 years.

descargaTarget Corporation announced the appointment of Monica C. Lozano as new Director of the Board, effective immediately. Prior to Target, Lozano was the CEO of ImpreMedia for four years. Previously, Lozano was publisher and CEO of La Opinion, the country’s largest Hispanic newspaper , where she began his career in 1985.





image002Univision Communications Inc.has announced that Jed Meyer has joined the company as executive vice president, Corporate Research. Meyer will be based in New York and will report to Jessica Rodriguez, executive vice president and chief marketing officer of UCI, who oversees the Company’s Corporate Research team.Meyer joins Univision from Annalect, an Omnicom Media Group Company, where he served as Global Research director and U.S. Research director, responsible for leading the firm’s research capabilities and articulating insights across global accounts.

In addition, Roberto Ruiz, Executive Vice President of Strategy and Insights, will also report to Rodriguez and remain based in New York. Rodriguez assumes this new charge from Kevin Conroy, who has chosen to step down to pursue new opportunities in the technology sector. Conroy will work closely with both Meyer and Rodriguez over the next few weeks to support the transition.


d-coronell-430x286Univision News, the news division of Univision Communications, Inc. (UCI), has announced the promotion of Daniel Coronell to president of News. He will continue to be based in Miami and report to Isaac Lee, Chief News and Digital Officer for UCI, and CEO of FUSION. Coronell first joined the Univision News team in early 2011 as Vice President and News Director; in 2012 he was named Senior Vice President and Executive News Director, and in 2014 to his most recent position as Executive Vice President and Executive Director of News. He is an internationally renowned investigative journalist with over 20 years of experience in broadcast and print media in his native Colombia. He previously served as director of “Noticias Uno,” a national newscast airing on Colombia’s Canal Uno television network.

luis-fernandez-263x300TELEMUNDO has announced the appointment of Luis Fernández to Executive Vice President of Network News, reporting to Luis Silberwasser, President of TELEMUNDO.  Fernández replaces Luis Carlos Vélez who will join Telemundo News as a news anchor and senior correspondent. Fernández will oversee the network news operations and manage editorial direction, programming and production of all news properties.  Additionally, he will be charged with strengthening the collaborations with TELEMUNDO’s owned and operated stations and leveraging the relationship with NBC News, the leading source of global news and information.Fernández joins TELEMUNDO with nearly three decades of journalistic experience.



descarga (4)Luis Carlos Vélez joined Telemundo News in 2015 as Executive Vice President of Network News. Before joining TELEMUNDO, he was Anchor and News Director in Caracol Television in Colombia. Prior to that, Luis Carlos was an anchor and reporter for CNN International based in New York and an anchor for CNN en Español.  Vélez earned a degree in Economics from the Universidad de los Andes.



descarga (2)Consulting firm Newlink has named Cynthia McFarlane as Chief Strategy Officer and Managing Partner.An industry veteran with more than 25 years of experience shaping the face of U.S. Hispanic and Latin American advertising and marketing, McFarlane joins Newlink to drive the company’s strategic vision, spearheaded by its proprietary Orbital Thinkingmethodology; cultivate talent and expand capabilities, ultimately positioning the firm as the leading consulting company in the Americas. McFarlane will also oversee the strategic direction of all Newlink areas of expertise from the company’s headquarters in Miami, where she is based. Before joining Newlink, McFarlane served as President of Saatchi & Saatchi Latin America and Conill Advertising.



Patty Marrero_2016Being Latino has appointed Patty Marrero as their new Head of Sales, reporting to President and Founder Lance Rios.Marrero will oversee the development of the company’s sales strategy, internal sales structure and all sales logistics as well as assist with the Being Latino’s latest go-to-market efforts and offerings. She will be the company’s main point of contact for all brands and media agencies looking to collaborate with Being Latino and its engaging platforms.Marrero was previously the Senior Vice President of Client Development for Telemundo Media.



descarga (3)Digilant, a global programmatic buying company, has announced the appointment of Alan Osetek as its new Global CEO. Osetek will oversee all operations in Spain and in the other seven markets in which Digilant operates (Chile, Colombia, United States, Italy, Mexico, Peru and the United Kingdom), and the progress of its technological solutions both in DMP (Data Management Platform) and DSP (Demand Side Platform). Prior to this appointment Osetek was global president of Resolution Media, a company of Omnicom Media Group.



descarga (5)MundoMax, the newly-rebranded U.S.-based Spanish-language broadcast network wholly owned and operated by media conglomerate RCN Television Group, has announced the appointment of Jose I. Molina to Interim President. Mr. Molina, who will also retain the title of Chief Financial Officer, replaces Ibra Morales, who has stepped down as President to pursue other interests. Mr. Molina joined MundoMax as CFO last October.Prior to joining MundoMax, Mr. Molina served for 14 years at Spanish Broadcasting System, most recently as Vice President of Finance.

C9R8ZXxb_400x400As part of Publicis Groupe’s structural and leadership changes for Publicis Media (see separate article):





descargaZenith Optimedia’s Tim Jones will serve as regional CEO for the Americas. Mr. Jones has served as CEO of media agency network Zenith Optimedia in North America.




6871fe16aae0255a228b9ce119d1a4f9John Sheehy will oversee global clients.


Lisa Donohue will serve as global brand president for Starcom; Vittorio Bonori for Zenith; Brian Terkelsen for Mediavest/Spark and Andras Vigh for Optimedia/Blue 449.

There will be four U.S. CEOs, all reporting into Publicis Media CEO of the Americas Tim Jones. Chris Boothe will be U.S. CEO of Mediavest/Spark, Dave Ehlers of Optimedia/Blue 449. Lou Rossi will continue to serve as U.S. CEO at Zenith and Lisa Donohue will continue as U.S. CEO for Starcom until a successor is named. All U.S. brand leadership will report into Tim Jones, CEO of Americas.

descarga (1)Publicis also moved Laura Desmond, who has served as global CEO of Starcom Mediavest Group and its individual brands, into a new chief revenue officer role.


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