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March 14, 2016

Dentsu Aegis Acquires Mexico City Digital Shop Flock

Tokyo-based holding company Dentsu Aegis has closed three major agency deals, one of those to acquire mexican agency Flock Advertising México, S de RL de CV.Post-acquisition, Flock will be incorporated into Isobar.Flock ranks among the region’s top interactive shops, with clients including American Express, Coca-Cola, Dominos Pizza and Jose Cuervo.

Publicis Groupe Announces Structural and Leadership Changes

Publicis Groupe has announced structural and leadership changes for Publicis Media, the network that groups previously separate media agencies and operations.Steve King, CEO of Publicis Media, which oversees all the media agencies, is hoping the moves enable a greater leveraging of scale when competing for new accounts.