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Join Forces with Top Brands at Portada Live, NYC, Sept, 19, 2024!

– 6 things to know

Call for Entries! Nominate to #PortadaLat Awards

Nominate to Top Digital Innovator, Best Use of Data in a Marketing Campaign, Top Panregional Marketing and Media Professional and Top Marketer to Latin American Audiences! Winners to be announced in PortadaLat in Miami on June 7-8. Nominate your favorite candidates!

What Brands are Sponsoring Mexican Soccer (in Mexico)?

Uniform manufacturers, banks, cement companies, and casinos top the list of Mexican soccer sponsors.Because having the exclusive for making and selling team uniforms, or having your beer logo on a team jersey – in addition to selling the beverage at the stadium – are profitable investments for brands, even if sponsorship figures for Mexican soccer remain undisclosed.

Charter to Bring Back its Spanish-Language Call Centers to the U.S.

Charter is opening its’ first Spectrum Spanish-language call center, which will be located in McAllen, Texas and will eventually employ 600 Americans. The majority of those new positions will serve customers directly, as part of the company’s efforts to insource and bring all former Time Warner Cable call center jobs back to the U.S.

Fandango Unveils New Global Brand Strategy for Latin America

Fandango, the digital network for moviegoers, is significantly expanding its focus in Latin America with a new global brand strategy.Ingresso.com Launches New Cinema-Focused Ticketing Platforms in Brazil This April, While Fandango Latin America (www.Fandango.lat) Debuts in Peru, Colombia, Argentina, Mexico, Chile, Ecuador and Bolivia.