What:VerticalResponse descargahas launched a translated email marketing service for Spanish speakers.
Why it matters: With this update, Spanish speakers now have a platform to power their business’s email marketing programs.
VerticalResponse has launched a translated email marketing service for Spanish speakers, Mediapost has reported. The new service, owned by Deluxe Corp, comes at a time of Hispanic-owned businesses booming in the United States.
The new service consist of a web-based marketing platform for small businesses and nonprofits with a series of marketing features, including email marketing, social media and direct mail.
VerticalResponse’s customers can select Spanish in the bottom right corner of the Get Started or login page. Once they are signed in, VerticalResponse’s email marketing services is fully translated into Spanish including the company’s email editor, contacts section, and campaign reporting.
With VerticalResponse, business owners are reaching more people in less time through automation like automated follow-up emails. Campaign performance can continually improve with subscriber insights provided by our powerful Advanced Reporting. And with our new email editor, business owners can save time creating emails and know, regardless of how their readers open them, that they’ll look great on any screen.
A look at the numbers
A survey of business owners conducted by the Census Bureau showed Hispanic-owned businesses accounted for almost 12 percent of all U.S. businesses.That’s 3.3 million businesses!
From 2007 to 2012, the U.S. saw an impressive increase of 46.3 percent growth in Hispanic-owned businesses, which was larger than any other segment.
What’s even more impressive is that between 2007 and 2012, the number of Hispanic women-owned businesses expanded from 800,000 to 1.5 million businesses. With a growth rate of 87 percent, this was the largest increase in women business ownership of any race or ethnic group. The National Women’s Business Council provided a breakout by heritage:
The United States is now the second-largest Spanish-speaking nation, according to a 2015 study by the Instituto Cervantes. The United States was home to 41 million native Spanish speakers, plus an additional 11.6 million bilingual residents. The United States is second only to Mexico, with a reported 121 million native Spanish speakers.
“With the increase in Hispanic-owned and operated businesses in the United States, it’s so encouraging to see marketing applications like VerticalResponse expanding their services to Spanish-language users,” said Dr. Ruben Guerra, Ph.D., Chairman and CEO of the Latin Business Association. “The Hispanic population is the largest ethnic minority in the U.S., and platforms that serve our communities, businesses, and consumers are increasingly vital.”