#PortadaLat Agenda Revealed! Spotlight on Innovation in Travel, Sports and Brand Marketing

We are revealing the preliminary agenda of the ninth annual edition of PortadaLat in Miami on June 7-8, 2017.
Portada has been the leading source of expert analysis on the US multicultural and Latin American marketing and innovation spaces since 2003. For the 9th annual edition of PortadaLat our team is gathering a unique set of key decision  makers and thought leaders in one place to share insights, brainstorm solutions and debate the future of marketing technology, digital platforms, brand marketing and more.

Expanded Programming….

“This year we are expanding our program with special emphasis on Innovation and Marketing-Tech in the Travel and Sports Marketing sectors”, says Marcos Baer, publisher of Portada. “All decision makers and trailblazers in U.S. and Latin American marketing communications will be at our must-attend 9th annual edition in Miami’s Hyatt Regency Hotel. More than 100 trailblazers will lead different sessions, workshops as well as an innovative award program. As always, networking opportunities will also be very prominent.”


Day 1: Reinventing the Marketer’s Toolbox in Sports and Travel

The first day of PortadaLat on June 1 will focus on how technological innovation is impacting key segments of business and marketing, with an emphasis on Travel and Sports. Today’s most innovative thinkers and influential decision makers will share the tools and insights needed  to thrive in today’s fast-paced markets. Speaking and  networking sessions will include:

TRAVEL CONTENT: Leveraging travel-related content for multicultural and Hispanic audiences
An exclusive session for journalists and influencers, presented by Trivago.

HOSPITALITY MARKETING: How blue chip players are engaging today’s evolving travelers with
Luis Perillo, Vice President, Sales & Marketing, Caribbean & Latin America, Hilton
Diana Plazas, VP Brand, Marketing and Digital,   Marriott
Montserrat Santaella, Senior Marketing Manager, Grupo Posadas

TECHNOLOGY: How tech is redefining luxury and travel services with
Trip Barrett, Travel Marketing Expert
Claudio Zboznovits,VP of Global Sales & Business Development, Am Resorts
Diana Zuluaga, Co-founder, Jet D’Or

Gary Milner, Director, Global Digital Marketing, LenovoKEYNOTE: 10 Reasons marketing technology will drive your company’s success in the next decade by Gary Milner, Director, Global Digital Marketing, Lenovo



MARKETING-TECH INNOVATOR SHOWCASES, Marketing Tech. Leading entrepreneurs will use PortadaLat as a launchpad to present their innovations and have them tested by brand and agency executives.

Nine shortlisted  nominees for the Golazo 2018 Soccer Marketing pitch battle it out in front of a jury!  Who will come out on top?


Ed, Carias Sr. Brand Manager / El Jimador Tequila – NAR (North American Region)
Ed Carias Sr. Brand Manager / El Jimador Tequila – NAR

Tecate, Heineken, Ed Carias, Sr. Brand Manager at el Jimador Tequila – North American Region, Brown-Forman and other premiere brand marketing thought leaders.

More sessions and key speakers to be announced!

Day 2: Exploring New Territories in Brand Innovation

The second day of PortadaLat will celebrate brand innovation and take an inside look at how leading companies are boosting their Latin American brand equity and staying relevant in industries that face constant disruption.

Pathbreaking Sessions and networking opportunities will include:
MARKETING THE MIAMI BRAND with Alexandra Villoch, publisher Miami Herald

MAKING IT HAPPEN: How Bimbo developed its go-to marketing strategy by Ricardo Perez Baez, Global Marketing Communications Director at Grupo Bimbo.

Ricardo Arias Nath, CMO, Pepsico Latin America
Ricardo Arias Nath, CMO, Pepsico Latin America

KEYNOTE: How innovation shapes PepsiCo’s Latin American marketing strategy by Ricardo Arias-Nath, CMO, PepsiCo Beverages, Latin America

PAN-REGIONAL MARKETING DEATH MATCH:Major brand and agency executives will include Rafael Lopez de Azua, Head of Media & Digital Latam,Coty Inc

A showcase of E-Commerce acceleration plans of Fortune 500 companies.

Award program and networking sessions to be announced soon!


Register at early bird (until April 14!) ! Check out the just revealed agenda!