EFL Ready to Stream All its Matches Live Worldwide in Partnership With NeuLion
NeuLion announced a new deal with the English Football League (EFL).
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NeuLion announced a new deal with the English Football League (EFL).
Shazam’s songs app has partnered with media services firm US Media Consulting, which will be Shazam’s exclusive advertising reseller in Latam. USMC will have a team dedicated to Shazam specializing in reaching Latin America and US Hispanic audiences.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
We talked with FuboTV co-founder Alberto Horihuela about how the sports streaming platform was created and its expansion plans.
Paying for access to digital content is nothing new for users; the popularity of Netflix and Spotify has paved the way in that regard. What is a novelty is that Argentine newspaper Clarín has joined the bandwagon, spearheading a trend that will surely be joined by other media in that country and the region. How does this news impact users, advertisers, and the media outlet itself? In this article, I share my experiences as a user, written from the point of view of a digital world insider.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
Check out our new round up for brand marketers, where you’ll find the most relevant new insights and research published over the last week. If you’re trying to keep up, consider this your one-stop shop.
Our ninth annual #PortadaLat Forum took place on June 7 and 8 the Miami Hyatt Regency. Experience the event again through its pictures.
BODEN has launched its proprietary platform Escucha®, a social listening command center. Escucha® will enable brands to listen to and engage with consumers and influencers seamlessly in real time, while building advocacy and improving brand perception.
The mobile ad platform has appointed Andrew Polsky as SVP, East Coast Sales & Total Market Strategy and Jean Yap-McNamara as Creative Director. Both executives will support Sabio’s mission to help brands and agencies identify their target consumers.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
Panregional Marketing, particularly South Florida based Panregional Marketing, has undergone substantial changes over the last two years. That is why the agenda of PortadaLat this Wednesday and Thursday in Miami incorporates a stellar session called Panregional Marketing: “Values, Passion and Rationale”. Senior executives from MasterCard, Coty Inc, IPG Mediabrands, Mindshare, Facebook, Viacom and Sony Pictures Entertainment will discuss the challenges, the values and their passions for Pan Regional.
This morning, à la carte live streaming service Sling TV launched a new marketing campaign, “Get Picky,” starring award-winning actor Danny Trejo.
North American company TRIAD Retail Media is beginning its operations in Mexico.TRIAD’s operations in Mexico respond to the important growth shown by ecommerce locally, specifically in Retail, and therefore, in digital advertising.
WPP has made an startegic investment in 88rising, Inc. (“88rising”), a US-based producer of digital content catering to the Asian millennial market.The investment completes WPP’s other multicultural investment in companies such as Woven Digital, which creates content for the millennial male market in the US, and Mitú, the digital media company focused on developing content for Latino youth in the US and worldwide.
Sprint Corp. has moved its US$700 million media account from Publicis Groupe’s Mediavest Spark to independent media agency Horizon Media following a review.Sprint spent around US$700 million on U.S. media in 2016, according to Kantar Media. However, the phone service provider has cut its total advertising costs by US$200 million for each of its last three fiscal years.