What: Shazam has partnered with US Media Consulting (USMC).  The Miami headquartered media placement firm will be Shazam’s exclusive advertising reseller in Latam. The three year agreement started on June 1st.
Why it matters: USMC will have a team dedicated to Shazam specializing in reaching Latin America and US Hispanic audiences.

Shazam, one of the world’s most popular apps, announced a partnership with media services firm US Media Consulting, which will be Shazam’s exclusive advertising reseller in Latam.

US Media Consulting (USMC) will be in charge of positioning Shazam in the Latin American advertising market and offering the portfolio of engagement solutions to connect and interact with Shazam users. Specializing in reaching Latin America and US Hispanic audiences and focused on improving the efficiencies of media agencies in Latin America, USMC will have a team dedicated to Shazam to offer the best service possible to agencies and brands in the region. The firm has a pan-regional hub in Miami, and offices in Brazil, Mexico, Colombia, Argentina, Guatemala and Venezuela.

“US Media Consulting is one of the leading representation companies in the region. We like the company’s new creative and conceptual direction, their expertise in online and offline media, their strategic position and teams running in the main Latam countries, and their developed relationships in the market,” said Rodrigo Belmonte, Latam Commercial Manager Shazam. “We are very confident that this partnership, coupled with our portfolio of innovative and scaled ad solutions, will be very fruitful for Shazam in Latin America.”

“We are very excited to represent Shazam in Latam. The app is such an iconic brand and one of the most downloaded of all time,” said Bruno Almeida, CEO of USMC. “With this agreement, advertisers will have the opportunity to run in-app campaigns and offer offline engagement technology to the millions of Shazam users in Latam.”

The three-year agreement started on June 1st 2017.

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Celeste joined Portada’s team in 2014. Since then, she has been working as an editor for Portada’s English-language website and compiling information for Portada’s Databases.

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