What: BODEN launches Escucha®, a social listening command center, in Latin America.
Why it matters: Escucha® will enable brands to listen to and engage with consumers and influencers seamlessly in real time, while building advocacy and improving brand perception.
BODEN announces the launch of its proprietary platform Escucha®, a social listening command center designed to build advocacy and improve brand health, in Latin America.
Escucha® provides rapid-response mechanisms to engage with current trends, consumers and influencers in real time. The novel service delivers consumer insights and analytics to inform social content strategies, and influencer activity to identify conversation drivers and opportunities across multiple countries.
“Influential voices in social media are affecting consumers’ purchase decisions and brand perceptions more than ever. Escucha® allows brands to listen in on collective conversations and trends, garner insights in real time, and identify engagement opportunities to ignite advocacy and increase brand loyalty across key consumer segments,” said Natalie Boden, president and founder at BODEN.
Latin Americans are the most avid social media users, spending more of their online time on social platforms than their counterparts anywhere else – five times the world’s average. Furthermore, with 336 million people online representing 60% of the population, the region exhibits an internet penetration 16.6% over the world’s average and the highest growth rate of any continent.
“Latin American millennials are digitally connected and will continue to significantly impact and drive mainstream culture and social conversation over the next decade. The opportunity to analyze, capture, and plan content around their interests and conversations is paramount,” states Valerie Barbosa, director at BODEN.
Recently, Escucha® won a 2017 PR News Social Media Award for Use of Technology and a 2017 Bronze WOMMY Award for Technology Implementation. It was also shortlisted to the 2017 North America Innovation and Insights SABRE Awards in the Digital Newsrooms category. With this unique, best-in-class service, BODEN reaffirms its position as a leading PR and social agency at the forefront of the industry, continuing to provide cutting-edge solutions for driving conversations and connecting communities. Find BODEN on Facebook, Instagram, Twitter & LinkedIn.