What: The mobile ad platform has appointed Andrew Polsky as SVP, East Coast Sales & Total Market Strategy and Jean Yap-McNamara as Creative Director.
Why it matters: Both executives will support Sabio’s mission to help brands and agencies identify their target consumers.
Sabio Mobile, a smarter technology-driven mobile ad platform, has announced two new hires that will help the company ramp up its presence in New York. Andrew Polsky has been appointed Senior Vice President of East Coast Sales & Total Market Strategy, and Jean Yap-McNamara as Creative Director. Both executives will support Sabio’s mission to help brands and agencies identify their target consumers.
As the SVP of Sales, East, Andrew Polsky will hold a key leadership position in expanding Sabio’s client base on the East Coast through Sabio’s App Science capabilities. Polsky comes to Sabio from Adsmovil where he oversaw brand partnerships and revenue growth for the mobile ad network, including direct and programmatic business lines reaching 28 million U.S. Hispanics. Prior to that, Polsky was SVP Sales East at Pulpo Media. He built out and led the digital division at Spanish Broadcasting System (SBS) as VP of Digital Media. He has held digital management roles at CBS, The Miami Herald and CNET. Polsky will be based in Sabio’s New York office.
As Creative Director, Jean Yap-McNamara will lead Sabio’s creative team in delivering impactful mobile experiences to brands Sabio currently works with. A digital advertising veteran of 14 years, Yap-McNamara comes to Sabio from AdColony/Opera Mediaworks where she played a key leadership role responsible for creating mobile experiences working across a diverse range of renowned brands. She joined AdColony/Opera Mediaworks through the acquisition of Mobile Theory, where she was a Sr. Interactive Mobile Designer. McNamara started her career at digital interactive agency Schematic where she worked on clients such as Warner Bros. Pictures and Sony Pictures, and later at Ignited where she was responsible for digital advertising on accounts like Universal Pictures. Yap-McNamara will be based in Sabio’s headquarters in Santa Monica, California.
“As Sabio Mobile continues to experience rapid growth by being a key mobile advertising partner for today’s brands and agencies, we felt it was important to expand our capabilities in sales along with adding to our award winning creative team,” said Aziz Rahim, CEO, Sabio Mobile. “With Andrew’s depth of experience in total market strategy and Jean-Yap’s creative leadership in the digital and ad mobile space we are excited to further grow our reach.”