What: NeuLion announced a new deal with the English Football League (EFL).
Why it matters: NeuLion was selected EFL’s digital partner in 2016, for a contract that runs until the end of the 2022/23 season.
Starting August, this year, the English Football League (EFL) will live stream all its matches worldwide for the first time through its new digital streaming platform. Titled iFollow and powered by NeuLion, the platform will serve up over 1500 matches in HD quality this season, at a cost of US $140, featuring live audio commentary, full match replays, highlights, behind-the-scenes content and blacked out games.
“The way the English Football League works is that they don’t have the rights to the radio broadcasts in each arena so we have an encoder at the venues with a total of 72 clubs. We will take the live match right out of the arena,” said Chris Wagner, NeuLion Executive Vice President, to Cynopsis Sports.
Through various partnerships, OTT NeuLion has been able to grow its content portfolio, which includes tennis, surfing, and MMA.