A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
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- Buchanan’s Whisky
In celebration of Father’s Day, Diageo’s Buchanan’s Whisky has released the latest installment of the Es Nuestro Momento (It’s our time) campaign, celebrating the Latin community’s influence in the U.S., with a new digital video project titled ‘Barbería’ (barbershop).This Saturday, June 17th, Buchanan’s is bringing ‘Barbería’ to life through experiential activations in NYC and NJ – Casa Buchanan’s Father’s Day Pop-Up. To further celebrate dads, Buchanan’s is inviting consumers to treat the dad in their life to the ultimate man cave and enjoy an exclusive sip and shave experience, courtesy of Buchanan’s Whisky.Local radio spots will promote the New York and NJ activations and a special 20% discount will be available for all 21+ consumers on ReserveBar.com for any Buchanan’s product purchase, using CODE: BUCHANANS.Buchanan’s has deep roots in the Latino community. Most consumers know the brand because the tradition of drinking Buchanan’s has been passed down from generation to generation. It’s time to celebrate these revered traditions, and what better way to do it than on Father’s Day. Carat is Buchanan’s Whisky current Media agency of record.
NEW PORTADA RESEARCH REPORT: “Content Marketing Initiatives targeting Hispanic and Multicultural Audiences”. The report is filled with intelligence for brand marketing executives targeting multicultural consumers – the majority of consumers in many major U.S. markets – as well as for media and marketing tech vendors. This report provides a description of 20 content marketing initiatives. Each program’s main elements are described (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision makers behind them are listed. Described companies include: Avocados from Mexico, Barilla, Best Western, Ford, General Mills, Hershey’s, Kellogg, Kimberly Clark, Kraft, Makita, Miller Coors, Nestle, Procter & Gamble, State Farm, Sprint, Unilever, Verizon, Vilore and Wonderful Pistachios. Buy the report here Upgrade to “Research Plus Membership” for only US$ 999 and access this report and 9 more!
- American Express
American Express has appointed mcgarrybowen for global brand creative development duties as well as U.S. execution. WPP’s Ogilvy was the incumbent on those duties for decades. Ogilvy remains on the roster with some current U.S. work, per the client.Amex spent about US$500 million on ads in the U.S. last year according to Kantar Media. In February 2016, the firm announced a restructuring of its marketing department under Mike McCormack, who was named VP Marketing Operations. Many years ago, WPP Group’s MindShare retained American Express global media account following a review.
As the new, redesigned 2018 Honda Odyssey arrives in dealerships across the U.S., Honda is introducing a new integrated marketing campaign highlighting the vehicle’s technology and solutions that will keep everyone in the family happy. Debuting during the NHL and NBA Finals, as well as ahead of summer’s most anticipated family films, the campaign creative focuses on the Odyssey’s new features. Honda is extending the Odyssey campaign to a multicultural audience with a :30 Hispanic TV spot, “Now Boarding”. The spot presents the all-new 2018 Honda Odyssey as state-of-the-art, capable of turning any ordinary family trip into an exciting family adventure. “Now Boarding” will air on national networks, including Univision, Telemundo, ESPN Deportes, Fox Deportes, UniMas, Azteca and Estrella TV, beginning June 12.
- Hain Celestial
Hain Celestial has appointed Terri & Sandy AOR for its’ Better-For-You Pantry brands division. Hain Celestial Group other brands include MaraNatha, Imagine, Spectrum and Rudi’s Organic Bakery. Media is being handled by Women’s Marketing, which also works on other Hain divisions.
- Accor Hotels
Digital performance agency iProspect has been appointed Accor Hotels global AOR. The shop will handle off and online media buying as well as performance strategy for the business.
NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.
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