CHANGING PLACES: Jonathan Stern, Alejandro Leyva, Tiffany Mosher…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
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People change positions, get promoted or move to other companies. Portada is here to tell you about it.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
Portada Reveals Its Expanded Sports Marketing Board of Senior Brand Execs. Their input will drive Portada’s content and relationship platform.
A new Packaged Facts report shows more than half of Hispanics mainly buy natural/organic when grocery shopping, which creates opportunities for shops and grocery stores to reach that segment of the population more effectively
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
Facebook and Cisneros Interactive have become partners in Central America, the Caribbean, and Uruguay, expanding an alliance that already included 10 Latin American Countries.
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
Gravity has announced the arrival of multicultural strategist Xavier Turpin as Vice-President of Client Services and Strategy. In this role, Xavier will lead multicultural strategy for Gravity’s clients.
Discover the World and Cathay Pacific Airways have launched their new sales and marketing representation in Ecuador, the 14th Latin American country where Discover the World represents Cathay Pacific and Cathay Dragon.
Spanish Telcom company Telefónica has announced a full restructuration including dividing the company into two main units, Hispam South and Hispam North.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
The two NBCU brands had not spent that much on advertising before Spark Foundry took over. We can expect an increase in ad spend starting now that the agency will promote two shows scheduled to air in February.
El Chapo boosted Sunday-night viewership for Univision and was one of the most binge-watched shows on Netflix. Both firms will capitalize on the success of the show’s theme in five more “narcoseries”.
NBCUniversal’s Telemundo Station Group has announced the completion of its acquisition of nine TV stations from ZGS Communications.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
RTVE, the public TV broadcaster from Spain, has partnered with Movistar Play to stream content in Latin America.
Fox Sports will pay over US $3 billion to broadcast NFL’s “Thursday Night Football” for the next five years.
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
The NFL has increased its work engaging the Latino community through various efforts including games in Mexico City and the new Hispanic Leadership Alliance.