A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

For prior Sales Leads editions, click here. 

  • BIC

BIC, known for making disposable consumer products such as lighters, razors, mechanical pencils, and printed paper products, has appointed New York-based Merkley+Partners as its U.S. media agency of record without a review. BIC spent over US$9.8 million on measured media in 2016, according to Kantar Media.Merkley+Partners will handle media buying and planning in the U.S.





  • Adobe

Adobe has appointed GroupM’s Wavemaker as its U.S. media agency of record, following a review which launched in October. Wavemaker will be handling media buying and planning in the U.S. across Adobe’s Clouds: Creative, Experience and Document products. Wavemaker already handled media buying and planning for Adobe in Europe out of its Switzerland office.Adobe’s creative account will remains with GS&P.




  • L’Bel

Belcorp, a corporation with a presence in Latin America and the United States through its L’Bel brand, will conduct its first National Inspire Tour in the USA. With the desire to encourage the dreams of Latin women living in the United States, the objective of this tour is to get closer to the Hispanic community and inform it of a business opportunity that will allow women to become businesswomen within the beauty industry, and female leaders in their communities. Today, the L’Bel USA brand has thousands of Beauty Advisers, including some who have reported nearly one million dollars in volume of sales. In the National Inspire Tour, women will have the chance to learn about the program’s benefits, domestic and international trips, luxury automobiles, workshop participation, chats, product demonstrations, raffles and many more surprises. The event is open to the public. 


NEW PORTADA RESEARCH REPORT: “Content Marketing Initiatives targeting Hispanic and Multicultural Audiences”. The report is filled with intelligence for brand marketing executives targeting multicultural consumers – the majority of consumers in many major U.S. markets –  as well as for media and marketing tech vendors. This report provides a description of 20 content marketing initiatives. Each program’s main elements are described (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision-makers behind them are listed. Described companies include: Avocados from Mexico, Barilla, Best Western, Ford, General Mills, Hershey’s, Kellogg, Kimberly Clark, Kraft, Makita, Miller Coors, Nestle, Procter & Gamble, State Farm, Sprint, Unilever, Verizon, Vilore and Wonderful Pistachios. Buy the report here  Upgrade to “Research Plus Membership” for only US$ 999 and access this report and 9 more!

  • Café Bustelo®

Café Bustelo® is partnering with the Hispanic Association of Colleges and Universities (HACU) to launch the fifth-annual Café Bustelo El Café del Futuro Scholarship. Eligible U.S. students can submit their application for the opportunity to receive one of ten $5,000 scholarships. All eligible applications must be received by Friday, May 25, 2018 at 11:59 p.m. ET, and recipients will be announced on or about September 15, 2018. Café Bustelo® contest to award US$50,000 in college scholarships to ten inspiring students.Café Bustelo is asking students of Latino descent to submit an application that includes an 800-words or less essay in English or Spanish describing how their heritage, family, and community have impacted their desire and motivation to obtain a college degree; how they plan to give back to their community; and what they intend to accomplish with their degree.




  • State Farm

Insurance firm State Farm has appointed ReKTGlobal as its agency of record for e-sports. State Farm recently announced its first sponsorship in the esports space with the company serving as the North American sponsor of the 2018 League of Legends World Championship, Mid-Season Invitational and All-Star Event. OMD is State Farm’s media agency of record and The Marketing Arm is its entertainment creative agency.




2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

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