We are thrilled to announce that Federico Grinberg, CEO of FutbolSites, is joining the Portada Sports Marketing Board, one of the six units of Portada’s Council System. The Council System’s next in-person meeting will be at Portada Los Angeles on March 14 in Los Angeles’ Loews Hotel.
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
The early commitment to Mendizabal helps CFC in its efforts to build community in the city which is projected to have increased its Hispanic population by 500% to 15% of the population by the end of the decade.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.
MAGNA’s predictions show an overall optimism that has to do with the new stability of economies, the presidential elections in five countries, and the 2018 FIFA World Cup. However, political uncertainty could bring unpredictable effects in 2019.
The Los Angeles Kings have ramped up outreach to the Latino community with ESPN Deportes Spanish broadcasts and a Mexico City clinic.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
Stephen Brooks, EVP and Managing Director at VidaPrimo, is joining the Portada Brand Star Committee, one of the six units of Portada’s Council System.
Three top ad forecasters have revised their ad investment growth predictions for 2019. While GroupM has downgraded 2018 growth expectations from 4.5% to 4.3%, Magna Global and Zenith estimate global advertising will increase slowly.
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
Minor League Baseball and ECHO Inc. have built a partnership via MiLB’s Copa de la Diversión program. As the first corporate sponsor of Copa, ECHO can serve as a blueprint for how companies can best hit the large geographic area that this demographic encompasses throughout 160 MiLB cities.
Portada is proud to present the “Luncheon Roundtable: Redefining the role of Miami as a Latin American Marketing and Media Hub”. The exclusive function will take place within the framework of Portada Miami on April 12, 2019, but will only be accessible to a select group of Miami based brand marketers and other Latin American regional brand marketing decision makers.
Ivan Barona Gonzalez, Head of Business Intelligence at Grupo Bursátil Mexicano, gave Portada Mexico a bird’s eye view of Mexico’s consumer finance and banking landscape.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.
Between UFC traveling to Buenos Aires and Chile, key broadcast deals by Combate Américas, and impressive victories by Hispanic fighters, the sport of MMA continues to grow in the Hispanic market.
El Tri announced a deal to play four matches at AT&T Stadium, home of the NFL’s Dallas Cowboys. It’s the latest in a series of initiatives by North American based leagues looking to further connect with Latino fans, still the largest growing population in the U.S.
Latcom recently launched its 3.0 version of Checking Online. This unique supervision tool allows the company’s clients to have total control of the global campaign in real time.
We are excited to announce that René Ramos,Vice President – Field Marketing & Sponsorships at Constellation Brands, is joining the Portada Sports Marketing Board.
A summary of the most relevant consumer insight research in the US, US Hispanic, and Latin American markets.
During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.
Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.
