Only five athletes from around the world made it into the 100 Most Influential People of 2017 list, and only one of them isn’t from the U.S.
– 6 things to know
Which sports sites are the most visited by US Hispanic users? What types of content do they provide? Do US Hispanics prefer visiting news sites or web sites of their favorite sports leagues? Read on for the answers to these questions, drawn from comScore’s February 2016 rankings.
Which websites do US Hispanics prefer? What activities do these sites allow them to do? Does gender play a role when it comes to choosing online media? Read on for the answers to these questions, drawn from comScore’s February 2016 ranking.
Telemundo, the official Spanish-language broadcaster of the 2018 FIFA World Cup in Russia, has selected Anomaly to lead the strategy and creative for the broadcast of the event.
Facebook announced its entry into the world of augmented reality during the F8, its annual global Developers Conference, taking place April 18-19.
Facebook’s annual developer F8 has kicked off today at San Jose’s McEnery Convention Center and continues tomorrow with meetups around the world.This year’s sessions feature a wide range of topics across the Facebook family of apps and services – with relevance to developers and businesses.
The sports clubs market in Mexico continues to grow steadily, making it a relevant platform for brands seeking to reach potential captive consumers and boost their presence in the fitness market.
GolTV signed a multi-year deal to broadcast all of Portugal’s first division soccer league live matches, both in English and Spanish language.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Check out our new round up for brand marketers, where you’ll find the most relevant new insights and research published over the last week. If you’re trying to keep up, consider this your one-stop shop.
Waze opened its first office in Latin America a few weeks ago, with a team of eight led by Luis Ita, country manager for Mexico.
Data company 4C Insights has released a study analyzing data from various TV and social media networks over the course of the NCAA Division I basketball tournament, revealing that less was more when it came to ad spend.
Online publisher Mic raised US$21 million in Series C funding, with the main goal of expanding its video output.
Sprint recently announced that it is teaming up with Telefonica owned Movistar Mexico & El Salvador,to become the first U.S. provider allowing customers to pay for a loved one’s wireless plan in Mexico and El Salvador. Portada talked to Alberto Lorente, Vice President Multicultural at Sprint, about how Sprint intends to market this new service. Portada: Will […]
A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Azteca America seems to have found an answer to president Trump’s plans for a wall between Mexico and the United States. And media buyers at agencies may like it: the network kicked off its 2017-2018 upfront roadshow in New York by announcing a timely new original production, “El Muro” (The Wall), a hauntingly familiar drama, ripped-from-the-headlines […]
The salary gap between female soccer players and their male star counterparts is huge.
Starting 2019 season, the Champions League and Europa League will play their final match on the same week.
Nominate to Top Digital Innovator, Best Use of Data in a Marketing Campaign, Top Panregional Marketing and Media Professional and Top Marketer to Latin American Audiences! Winners to be announced in PortadaLat in Miami on June 7-8. Nominate your favorite candidates!
#PortadaLat Early Bird Ends this Friday April 21! The Most Influential Decision Makers, All in One Place!
All decision makers and trailblazers in U.S. and Latin American marketing communications will be at our must-attend 9th annual edition in Miami’s Hyatt Regency Hotel. More than 100 trailblazers will lead different sessions, workshops as well as an innovative award program. As always, networking opportunities will also be very prominent.