Spark Foundry’s Jeanette Millán Joins Portada’s Council System
We are excited to announce that Jeanette Millán, VP Media Director at Spark Foundry is joining the Portada Agency Star Committee, one of the six units of Portada’s Council System.
– 6 things to know
The Week in Multicultural Sports Marketing
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
Get 35% Off on #PortadaLA Tickets, Don’t Miss the Star-Studded Passion-Point Marketing Agenda
Take advantage of the SPECIAL 35% OFF PRESIDENTS’ DAY DISCOUNT (US $486 instead of US $749.), valid until Friday February 22!
CHANGING PLACES: Scott Hagedorn, Joanna Lord, Lee Clow, Carla Piñeyro Sublett…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
SALES LEADS: General Motors, Nintendo, MLS…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.
Pepsico’s Eric Melis Joins Portada’s Council System
We are excited to announce that Eric Melis, Sr. Marketing Director – LATAM Beverages at Pepsico is joining the Portada Americas Board, one of the six units of Portada’s Council System.
Nielsen Weekly Social Ratings: Grammy Awards Fans Interact Mainly on Twitter, Making it the Winning Social Platform of the Week
We are looking at Nielsen’s social content ratings of the week of February 4 to 10 in order to get a good sense of which social platforms are the best tool for viewers to engage with their favorite programming.
Nevarez Blazing Latina Trail at West Coast Conference
Gloria Nevarez is the first Latina commissioner of a Division I collegiate athletic conference, the West Coast Conference. Nevarez’s rise in the industry underscores the importance of representation in an industry still dominated by white males, and provides an important voice in determining how best to reach Hispanics within the league’s vast footprint.
The Week in Soccer Marketing
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
MarTech Roundup: Spotify Expands Podcasting Offerings With Anchor, Gimlet Media Purchases
A bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.
The Week in Multicultural Sports Marketing
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
Walmart, Soriana Explain Alternative Payment Strategies for Capturing the Growing E-commerce Grocery Market in Mexico
Grocery retailers Walmart and Soriana reveal how they’re capturing the e-commerce home delivery grocery market in Mexico with alternative digital payment strategies.
CHANGING PLACES: Perkins Miller, Adam Bonnett, Deirdre O’Brien, Brian Wieser…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
SALES LEADS: Reebok, Bank of America, Amazon…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.
Nielsen Weekly Social Ratings: Super Bowl Breaks the Roof (Again) With 70% of Top 10 Sports Interactions
We are looking at Nielsen’s social content ratings of the week of January 28 to February 3 in order to get a good sense of which social platforms are the best tool for viewers to engage with their favorite programming.
The Week in Soccer Marketing
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
Augusto Romano, CEO of DIGO Hispanic Media: “We Give Brands the Opportunity to Connect With a Neglected Segment of the Hispanic Population”
We talked to Augusto Romano, CEO of DIGO Hispanic Media, about him joining Portada’s Council System and his company’s unique offering. Caribbean Hispanics account for 16% of the U.S. Hispanic Population, but there aren’t many agencies addressing them as a separate segment.
OppenheimerFunds’ Leonor Palao Joins Portada’s Council System
We are excited to announce that Leonor Palao, AVP, Brand & Advertising at OppenheimerFunds is joining the Portada Brand Star Committee, one of the six units of Portada’s Council System.
The Week in Multicultural Sports Marketing
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
“Video Ads Are Like a Swiss-Army Knife”: Q&A with Seraj Bharwani, Chief Strategy Officer at AcuityAds
Video is one of the leading advertising formats, to the extent that 99% of marketers use it as part of their marketing initiatives. However, video exposure doesn’t guarantee attention. In this exclusive interview, Bharwani talks about how to improve attention rates and thus ensure higher efficiency.
