– 6 things to know

Leo Olper Joins LatinWorks

Omnicom Group Inc.’s LatinWorks has announced new executive appointments to accelerate the agency’s evolution and better meet client needs.Industry veteran, Leo Olper joins the creative shop, Christy Kranik becomes Partner and other executive shifts announced.


Marketers Cautiously Optimistic After Facebook Announces Third-Party Auditing, New Measurement Tools

Facebook recently agreed to an audit of the information it provides to marketers and announced new and improved measurement tools for reachability. While the announcement was welcome in the industry, it seemed overdue to some. Just how much it will impact media plans across the board is yet to be seen. What executives at Walton Isaacson, Zubi Advertising and MBMG Media Group have to say.


WHO IS IN CHARGE? A look at the “New Marriott’s” Brand Marketers

Marriott International, Inc. based in Bethesda, Maryland, USA, has nearly 6,000 properties in 120 countries and territories. The company recently completed its US $ 13 billion acquisition of Starwood Hotels & Resorts Worldwide, Inc., creating the world’s largest hotel company and a unified brand which will be known as Marriott International henceforth. The Starwood name will, therefore, cease to exist. Let’s look at who the hospitality behemoth’s key brand marketers and main agency relationships are. (Based on information in Portada’s Interactive Databases of Marketers).


MORE FROM PORTADA

Drawn by Multicultural Demand, a Miami-Based Production House Expands to Los Angeles

Drawn by Multicultural Demand, a Miami-Based Production House Expands to Los Angeles

Miami-based music production company Animal Music has opened a studio in Los Angeles, California to meet an increasing demand for Multicultural talent.


Tinder Explores Video, Acquires Video Startup Wheel

Tinder Explores Video, Acquires Video Startup Wheel

Tinder announced an agreement to acquire Snapchat-style video startup Wheel.


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