American Hat Company has added two young Brazilian pro rodeo stars to its rosters of ambassadors. The dominance of Brazil in the sport is reflected in the marketing efforts of American Hat and other companies that sponsor PBR and its riders.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
The fourth annual LaLiga Promises international tournament was held in Hoboken, N.J., last weekend. International youth events like LaLiga Promises are critical for international clubs in their effort to gain new fans, in addition to promoting the positive values of soccer as a whole.
We looked at Comscore data of the most-visited Sports sites in Latin America, and particularly in Mexico.
Soccer in the U.S. was dealt a blow with the National Team’s absence from FIFA World Cup, but the sport is stronger than ever in the Hispanic community here, with two friendlies and the International Champions Cup hitting this summer.
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
Perform Group, the parent company of Goal, and Bayern Munich have announced a unique partnership that focuses on Latin America. The Club, with a rich Latin American tradition in players and supporter groups, is looking to market and garner even more fans in the region.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Forbes has issued its annual Top 100 Highest Paid Athletes list, with a record 17 Latinos earning mention. The earning power of Latinos worldwide is stronger than ever, with opportunities for these athletes, whether primarily English or Spanish speaking, continues to increase.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
Jacqueline Hernandez, formerly of NBCUniversal, has been named President of Combate Americas. The addition of Hernandez, one of the most prominent Latinas in sports media, is a clear indicator that Combate Americas, targeting the Hispanic fan base, is continuing its rise among MMA promotions.
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Visa has announced a strategic investment in YellowPepper, a US-based mobile payments provider, in an effort to provide its digital service in Latin America. Visa has targeted the Latin American market since it remains largely underpenetrated and thus provides abundant scope for Visa’s growth.
Univision Communications Inc. has announced that Vincent Sadusky will succeed Randy Falco as CEO.
Portada has officially launched its Council System. The five different council units already met once virtually during the first quarter and in-person at Portada Miami in mid-April. The next in-person meetings will be at Portada New York and Portada Mexico. Check out what the brand marketing member executives have to say about the experience so far!
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
Brasileirão will be seen on YouTube in 27 countries in Europe, Asia, and Oceania via a new agreement with Spanish producer Mediapro. The deal greatly expands the footprint of the sometimes overlooked Brasileirão and provides YouTube users in those regions with new, unique content, ripe for marketers.
FIFA has reviewed (markedly different) bids from Morocco and North America for the 2026 World Cup. Initial signs point towards the United 2026 bid, and as that gains traction, marketers can plan for increased interest here.
In what some are calling the fourth industrial revolution, new technologies like AI and VR are expected to dominate the marketing space. Marketers like Bravo and Fernandez agree that companies need to evolve to survive. We talked to Nestlé's Margie Bravo and NFL's Marissa Fernandez about what's next in marketing and how to prepare for what the future brings.
The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.
