FIFA Adds Women’s Soccer Strategy
For FIFA, increased participation will mean increased interest in the women’s game, leading to more marketing opportunities for brands as well.
– 6 things to know
CHANGING PLACES LATAM: Rafael Prandini, Guillermo Giménez y Brotons, Cláudio Rawicz…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
SALES LEADS: Avocados From Mexico, American Express, Intel Corp. …
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.
CHANGING PLACES: Rose Tsou, Michael Nuzzo, Isaac Lee…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Brands Start Looking Closer at Cristiano Ronaldo Legal Issues
Allegations against Juventus star Cristiano Ronaldo have made some of his partners take a pause until his legal issues are settled.
Mar-Tech Roundup: Digital and Email Marketer GetResponse Announces Expansion into Latin America
A bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.
The Week in Soccer Marketing
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
EXCLUSIVE INTERVIEW – Jérôme de Chaunac on Bringing Paris Saint-Germain’s Offices to the U.S.
We spoke to Jérôme de Chaunac, managing director Americas for Paris Saint-Germain, about the French team opening offices in New York, and what their plans are to reaching fans in the American continent.
Golf Becoming a Growth Opportunity for Brands with Latinos
Increased accessibility to the sport in the U.S. and the work of organizations like The First Tee means more opportunities and potential business expansion.
The Week in Multicultural Sports Marketing
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
Walmart Continues Online Expansion With Increased Site Visits in July 2018
We looked at the top 15 online retail sites visited by shoppers in the US in July of this year and how they scored in numbers of visitors.
PortadaMX Agenda Enhanced by New Influencer Marketing Panel
PortadaMX will take place in less than two weeks at Casa Lamm, on October 17. The thought-provoking agenda includes essential marketing topics such as influencers, app-marketing and Fintech.
CHANGING PLACES: Susan Hogan, Lisa Ruiz-Rogers, Jason Riveiro…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
SALES LEADS: McDonald’s, Nectar Sleep, Cubavera® Brand…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.
NFL Hispanic Leadership Awards Among Latino League Initiatives
Programs like the HLLA and the “Feel the Orgullo” campaign offer ways for the league and partners like Nationwide to honor leaders in the Hispanic community, an ever-growing fan base segment.
NGL Collective and Supreme Digital Launch EOP Comedy, a one-of-a-kind Multicultural Comedy on Facebook Watch
NGL Collective and Supreme Digital have partnered up to launch EOP comedy (Equal Opportunity Comedy), a Facebook show for the multicultural millennial audience.
The Week in Soccer Marketing
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
The Week in Multicultural Sports Marketing
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
Heritage Night, Goya Partnership Key NYCFC Hispanic Marketing
NYCFC strengthened its ties to its important Latino fan base with Hispanic Heritage Night and a renewed partnership commitment from Goya.
Search and Social Expected to Drive 67% of Ad Spend Growth by 2020, Brands Invest More in SEO
Zenith’s Advertising Expenditure Forecasts, published today, expect two-thirds of growth in advertising expenditure by 2020 to come from paid search and social media ads.
