AI in digital marketing is one of the most important technological developments in decades. However, to use digital channels for customer engagement doesn’t mean sacrificing human connection over AI, customer engagement experts at Moxtra note. Find out how AI can automate routines, while freeing up valuable people hours so employees can readily serve clients whose needs demand a human touch.
Digital Customer Experience: With digital channels here to stay, marketers must provide personalization and convenience across channels. This article is…
Havas Media Group and Teads have announced the beginning of their new joint collaboration, coined ‘Project Trinity’, which will focus on the fine balance between user experience, publisher monetization and advertiser results.
This Sunday, June 20th, CNN en Español will present special programming dedicated to portraying the remarkable lives and stories of…
CNN en Español and CNN Audio announced the addition of the new podcast GloboEconomía, thus expanding the news network’s multiplatform content offering.
L’ATTITUDE, the premiere U.S. business, and economic event focused on the New Mainstream Economy, enters its fourth year stronger than ever offering an in-person experience between September 29 and October 2, 2021, in San Diego, CA.
Many social media users actively avoid sponsored posts that seem inauthentic or uninformative. Why brands must strive to connect with micro influencers that genuinely align with their products to achieve a successful partnership.
For social media trend followers should take into consideration the sense of longing for the past called nostalgia. According to GlobalWebIndex, nostalgia can make humans more optimistic and have a positive influence on their actions. The research also unveiled that nostalgia is a highly common emotion. Results show that 8 in 10 say that they experience feelings of nostalgia at least occasionally and 4 in 10 say that they do so often.
Following on from the successful Consumer Healthcare and Beverage Awards, Teads announced the winners from the first Beauty Lux Awards. These awards celebrate campaigns that have been adapted to deliver maximum campaign effectiveness in mobile environments for high-end brands.
Remi Cackel, Chief Data Officer, Teads tells Portada that Teads has built deep capabilities to understand how people consume and engage with premium editorial content. Below is an article by Cackel on Google’s recent announcement on ad-targeting on the open web.
Teads, The Global Media Platform, unveiled the latest news that it reaches nearly 2 billion people worldwide in the most…
Global consumer spending on media content and technology grew an estimated 6.1% to US $2.012 trillion in 2020, driven by the COVID-19 lockdown that kept consumers at home binging on multiple forms of digital entertainment as relief from the pandemic, according to new research from PQ Media®.
CNN Audio and CNN en Español announced the launch of ‘Desafios Globales’, a new weekly podcast in which CNN en Español José Levy analyzes current world events and shows how their repercussions affect the global balance of power.
Starting February 15, CNN en Español audiences will be able to enjoy a special 10-episode series of unique interviews in the style of Hispanic television icon Mario Kreutzberger, better known as “Don Francisco”.
International social media analytics firm Talkwalker and Hubspot asked 50 social media gurus, industry experts and PR professionals from around the world to define the trends that will shape the social media industry for 2021.
Brands are increasingly being scrutinized regarding their response to racism, and inequity, an EthniFacts PICAT study reveals that 55% of consumers want companies to share values and ideals that unite America despite a cross-cultural trend to retreat into our own “Ethno-Racial Corners”.
Teads, The Global Media Platform, unveiled a suite of updates including the expansion of its robust performance offering along with…
Cynthia Hudson, senior vice president and managing director of CNN en Español and Hispanic strategy for CNN/U.S., was recognized by…
Ecommerce marketing automation platform Omnisend, recently published its Email & SMS Marketing Stats & Trends Report (Q2 2020) . The…
