Soccer Marketing: The Colorado Rapids’ Bet on Millennials
We talked to Alyssa Bruno, Marketing Director for the Colorado Rapids, about what strategies are working the best to grow the team within the MLS.
– 6 things to know
Sabio Mobile Announces Validated Publishers Feature to Secure High Quality Supply
Mobile ad platform Sabio Mobile announced a “Validated Publishers” feature for its supply offering.
Brands will be able to secure high-quality supply on Sabio Mobile’s platform through a rigorous vetting process without worrying about brand safety and fraud.
Outbrain Acquires Native DSP Zemanta
Outbrain has acquired Zemanta, a Slovenian-founded startup headquartered in New York City that paires with Outbrain’s interest to put native advertising on the same scale as display.By pairing Outbrain’s global network with Zemanta’s platform, marketers will be able to deliver scale, brand safety, and user engagement in one offering.
eSports in Latin America is Far From Being a Sport in Brands’ Minds
While the United States, Europe and Asia have positioned themselves as highly profitable markets for eSports, brands in Mexico and Latin America still do not think of it as sports.
Soccer is Much more than Fútbol at #Portada17 on Sept. 13, REGISTER at Early Bird!
Portada’s Sports Marketing Forum (Sept. 13, NYC Yotel, day 1 of #Portada17) is coming up with uniquely curated content and best-in class networking opportunities. Plus a wonderful space and rooftop, ideal for a day out of the office!
Univision Appoints Tonia O’Connor as First-Ever CRO
What: Univision Communications Inc. (UCI) has promoted Tonia O’Connor to Chief Revenue Officer (CRO), effective immediately. She will report to Randy Falco, President and Chief Executive Officer. Why it matters: O’Connor will be in charge of naming a successor to Keith Turner, UCI’s President of Advertising Sales & Marketing, and to lead a seamless transition for the advertising sales […]
How TOK.tv Is Changing Live Soccer Consumption
We talked to Emanuela Zaccone, Digital Entrepreneur, Co-founder and Marketing Manager of TOK.tv, about how the platform in changing the way fans consume live soccer games. TOK.tv recently launched in China, releasing the official Real Madrid app for Chinese fans.
SALES LEADS: Con Edison, Southwest Airlines, AT&T…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
CHANGING PLACES: Oscar Leon Walker, Caio Street, Matthew Harris…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Digital Bites: L’Oréal, Issue, USMC, AMDIA
Hello friends! Have you missed me? I’ve been meaning to post the latest news. In the end, I am like the rest of us: with deadlines, targets, and reports to file. And Digital Bites.
AT&T Renews Sponsorship of MLS, U.S. and Mexican National Soccer Teams
AT&T has extended its sponsorship agreement with Soccer United Marketing, the commercial arm of Major League Soccer (MLS). The telecom company will continue to sponsor not only MLS, but also the United States and Mexican national soccer teams.
PebblePost® Secures US$47 million in Series B Round
PebblePost closes series B equity and debt totaling US$47 million, a sum that includes a term loan facility with Horizon Technology Finance and secured credit facility with Silicon Valley Bank (SVB).
Verizon’s Oath Presents Leadership for U.S. Hispanic Market and Latin America
Oath, a new Verizon company, resulting from the combination of AOL and Yahoo brands, has defined its leadership structure for Latin America.
DataXu Debuts Its Validated Inventory Marketplace
Programmatic marketing software DataXu has released the DataXu Validated Inventory Marketplace a tool comprised of real publishers and their authorized resellers that consists of multiple layers of supply curation to prevent counterfeit inventory.
Allstate’s Daniel Keats to Explain why U.S. Soccer is Much more than Fútbol at #Portada17
Daniel Keats, Director Sports and Sponsorships, Consumer Marketing Allstate Insurance is the latest addition of high powered brand marketing executives to speak at our annual conference (#Portada17 in New York City on Sept. 13-14). Keats is going to provide unique insights on soccer marketing in the U.S and why the soccer opportunity extends far beyond the Hispanic market (fútbol).
SALES LEADS: Jack in the Box, Pan-American Life Insurance Group, Siemens & FC Bayern Munich…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
CHANGING PLACES: Joe Uva, Keith Turner, Ben Gogley…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Mediotiempo, One of Mexico’s 5 Native Digital Media Outlets, Changes Hands
Grupo Milenio is preparing to announce the purchase of sports portal Mediotiempo.
Antevenio Acquires Majority Stake in Performance Marketing Specialist React2Media
ispDigital, an international technology marketing services holding company, has acquired React2Media via one of its companies, Antevenio.The acquisition expands ispDigital digital marketing capabilities and services in the US and is the first footprint for Antevenio, which has presence in Europe and Latin America.
Programmatic Ad Buying Declines 12% in Q1 of 2017 vs. Q1 2016
In Q1 2017, the number of programmatic advertisers dropped substantially, falling 12% year-over-year, according to MediaRadar latest results of its “2016 Consumer Advertising Report”.The number of print ad pages decreased 8% year-over-year to 107,698 pages while native ad buyers stood the biggest growth in buyers for any ad format.
