Demandbase Raises US$65 Million in New Financing to Expand in AI
Account-Based Marketing Demandbase has raised a US$65 million in funding led by existing investor Sageview Capital along with new investor Silver Lake Waterman.
– 6 things to know
RANKING: Top 10 Sports Video Platforms Preferred by US Hispanics
Which sports video platforms do US Hispanic users prefer? What types of sports do they prefer? Do they prefer league sites o news media sites? Read on for the answers to these questions, drawn from comScore’s April 2017 ranking. When it comes to enjoying video content on the web, it seems that Hispanic consumers choose […]
“This is Only the Beginning” – Telemundo’s New Marketing Campaign for Russia 2017
Telemundo launches its marketing campaign for the FIFA Confederations Cup.
RANKING: Top 10 Sports Sites Visited by US Hispanics
Which sports sites are the most visited by US Hispanic users? What types of content do they provide? Do US Hispanics prefer visiting news sites or the websites of their favorite sports leagues? Read on for the answers to these questions, drawn from comScore’s April 2017 rankings.
New Facebook Tool Lets Publishers Use Its Data to Sell Video Ads
Facebook has unveiled its’ new tool Audience Direct to let media companies and publishers sell ads using Facebook’s data.Audience Direct is a new way for Facebook to help media partners selling their ads directly to advertisers, keeping their own ad tech infrastructure in place.
Fullscreen Research Suggests Gen Z Prefer Social First, Want Branded Content & Praise Influencers
What: Fullscreen’s latest research conducted by Leflein Associates investigated media preferences and trends of Gen Z and millennials and how both generations significantly differ. Why it matters: Millennials present a higher preference for traditional platforms (including “traditional digital”) than their Gen Z counterparts. Gen Zers are shifting away from text-based online content in particular, in favor of streaming content – […]
#PortadaLat Speaker Victor Lopez, Head of Digital at Havas, on the Panregional Market, Video and More…
Victor Lopez, Head of digital media at Havas, who will be participating in the session “Panregional Marketing Death Match on June 8 (Day 2) at our upcoming PortadaLat conference in Miami says that he is sensing “more optimism around panregional marketing this year.”
SOCCER.COM Relaunches Web Platform To Capitalize on 2018 World Cup Opportunity
Portada spoke to JP Carter, CMO at SOCCER.COM, about the site’s new image and why now was the right moment to renew its look, before the 2018 World Cup marketing strategies start.
Digital Bites: Fox Sports, Spotify, IMS, Telefe
Hello friends, here we are again with some news from the digital world that keeps giving us new content and players. Enjoy!
Hispanic Channels Join YouTube TV
Google’s online skinny bundle adds new TV networks.
Secrets to Successful Influencer Marketing Campaigns
What: A recent study found that more than half of all marketers surveyed reported investing in Influencer Marketing in 2016, and more than 1 in 5 estimated their corporate-wide Influencer Marketing budgets to be in excess of $1 million. Why It Matters: While brands are certainly excited about Influencer Marketing, they are still learning how […]
Upfronts: Univision Claims to have 3 Times More Soccer Viewing Opps than any other Broadcaster
Univision Communications Inc. unveiled its 2017-2018 programming line-up with special attention to soccer, as a strategy to create unique opportunities for marketers to deliver results leveraging viewers’ passion.
NFL Finds a New Strategy to Monetize Video
NFL content broadcast on Twitter will be sponsored.
NewFronts: NGL Studios Announces Two Exclusive Digital Content Initiatives
Video marketing solutions company, NGL Media, held its NewFront in New York City.The company led by CEO & Founder David Chitel is the only Latino and multicultural Millennial video pure play that participated at the Newfronts this year. Its new offerings include two comedy initiatives to be distributed over Mobile, OTT, social and potentially linear distribution channels. The content can be described as “quality funny” targeting today’s digitally connected New Generation Latino and multicultural audience.
INTERVIEW- FC Barcelona Aims to be the World’s Largest Sports Team, and LatAm is its Springboard
Portada spoke with Arno Trabesinger, FC Barcelona’s Managing Director Americas, about the Spanish club’s expansion plans for Latin America.
SALES LEADS: Goya Foods, Pure Barre, Moët Hennessy…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
Nicolas Scafuro, VP de LATAM Kayak: “Latam is Still in the Early Stages of Maturity Compared to the U.S.”
Travel is a vibrant category in the Latin American (digital) marketing space. Kayak the fare aggregator and travel metasearch engine owned by the The Priceline Group, is a player in the region. Portada interviewed Nicolas Scarfuro, VP Latam at Kayak. Scarfuro answered questions on the company’s Latin American marketing as well as its advertising and programmatic offering.
Andres Polo to Present Visa’s New Sports Marketing Strategy at PortadaLat
Andres Polo, VP Digital Marketing at Visa for Latin America is the latest prominent addition to our June 7-8 PortadaLat agenda. Polo will provide a presentation on how Visa targets the Latin American Millennial consumer through sports content.
Vivendi Offers US$2.6 billion to Buy 60% of Havas
Paris-based entertainment conglomerate Vivendi has made a US$2.6 billion to acquire 60 percent stake in advertising group Havas.
The combined entity would represent more than 13 billion euros(approximately US$14.3 billion) in annual revenues and add a new business to the Vivendi group, which owns Universal Music Group (UMG) and Canal Plus.
Award Spotlight: Top Digital Innovator and Top Panregional Marketer Nominees
Find out the PortadaLat Nominees for Top Digital Innovator and Top Panregional Marketer, and vote for your favorite. Voting is open through May 19 to determine the winners. Below are the 21 shortlisted nominees. Peer-to-Peer recognition is a foundation of the PortadaLat Awards and it’s up to you to vote which candidates win. Check out the nominees and vote for your favorite now!
