Verizon to Activate Super Bowl Fan-Fests; Opts Out of Super Bowl Ads…Intuit, Heineken…
Verizon mixes it up for the Super Bowl…and six more brand initiatives targeting the U.S. consumer right now.
Verizon mixes it up for the Super Bowl…and six more brand initiatives targeting the U.S. consumer right now.
Johnson & Johnson, Jameson, McDonald’s…and five more brand initiatives targeting the U.S. consumer right now.
The latest brand initiatives impacting the U.S. consumer right now.
Ab-InBev, is expanding its Fifa partnership becoming an Official Beer Partner for the FIFA Club World Cup 2025™
MarTech News: Acquisitions, partnerships, and insights about Gartner Group, Minute Media, STN Video, Google, Pinterest, Microsoft, Meltwater, and more!
Major players in the tech and advertising space have been taking measures to end their use of third party cookies and in theory, better protect consumer data privacy in advertising.
For app science, mobile data and measurement Is a step forward in multicultural representation. Projections show that the U.S. population will be a multicultural majority
Color psychology is defined as the study of hues as a determinant of human behavior. In simpler terms, colors can have a deep and sometimes subconscious impact on our thoughts, actions, and habits. While this concept can be applied to many aspects of human life, it’s interesting to observe how brands exploit psychology of colors in marketing to increase their success. Check out examples from Coca Cola, Ford, McDonald’s and Nickelodeon.
55% of today’s market is either a 1.5 or a 2.0 generation immigrant. We lovingly refer to them as the Bilingual/Bicultural Hispanics
New report reveals that Hispanic households in the U.S. are bigger streamers, with an average of seven connected TV apps.
News media in Spanish to serve the rapidly growing and economically robust Latino community with reliable information is essential to maintaining a strong democracy and
The Arizona Coyotes & the Arizona Hispanic Chamber of Commerce to shine spotlight on thriving hispanic businesses throughout the season.
Albizu University, an accredited educational institution with three locations in Puerto Rico and South Florida, announced two key milestones for growth.
Tecate ALTA Presents: ALTA Sinfónica, a reimagined approach to classical music led by the founder of the SF Philharmonic, Jessica Bejarano.
A limited-edition lineup of mysteriously flavored Fanta beverages will leave fans asking, “What the Fanta?! (WTF)”.
L2L, and Digo consolidated their strategic marketing and communications services with the support of their digital platforms.
In the past 10 years, the number of leading women in management positions has grown and broken the so-called “glass ceiling”.
T-Mobile executives unveiled the company’s latest Un-carrier move, Internet Freedom, aimed at tackling pain points.
The Smithsonian’s National Museum of the American Latino announced a $2M gift from The Coca-Cola Company to support the new museum.
The Florida Panthers are having a record-breaking season with a league-best 58-18-6 record, winning the Atlantic Division for the first time since 2015-16, clinching the