In the past 10 years, the number of leading women in management positions has grown and broken the so-called “glass ceiling”. Some organizations prefer women in key positions, leading teams. An example of this are the 17 Argentinian women from the media, advertising and marketing industry, that were recognized as a part of the “Leading Women” global network. But, which are the advantages of female leadership and their impact on the organizations?
Article provided by Portada partner WorldCom OOH.
Women are specialists in crisis management and in adapting to changes. This ability to face processes outside comfort zones and tolerate uncertainties and ambiguities is essential for the success of any company. Besides, female executives have a bigger development of emotional intelligence and build very good work teams where they motivate without losing sight of the results.
Usually, leading positions are occupied by women when they belong to companies with policies that support gender equality, inclusion and diversity. This is because companies are increasingly discovering the advantages of female leadership: an inclusive management that tends to consolidate the group’s identity and strengthen the role of each of its members.
Although there are many companies that work for reinforcing equality, there are many women that were able to open their way to a leading position based only on merit, even in predominantly masculine industries. These women, who broke the cultural stereotypes thanks to their will and capacity, serve as role models for many others who are still facing obstacles and challenges in their fight for occupying a management position.
Karina Vázquez, Commercial Director for the Southern Cone, Mexico and USA in Latcom is one of the 17 executives recognized as one of the Leading Women. She said: “I believe that from my work place I can make a difference, working to create spaces with more solidarity and equity, and empowering teams”.
Over 550 women belong to the Leading Women global network (formerly called Women to Watch), a tribute to those women who significantly contribute to the communication world, that are drivers of change and make a difference both in and outside their organizations.
Women who leave a mark
The eighth edition of Leading Women, which distinguishes professionals of advertising, media and marketing agencies, took place on April 25 at the Four Seasons Hotel in Buenos Aires. During the event, women leaders and protagonists of Communication and Marketing in Argentina, called together by Ad Age and Adlatina, were gathered with the purpose of recognize the 17 new members of this group of “Professional Women who are leaving a mark in the industry”.
