Leading Women: How Female Leadership Impacts Organizations
In the past 10 years, the number of leading women in management positions has grown and broken the so-called “glass ceiling”.
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In the past 10 years, the number of leading women in management positions has grown and broken the so-called “glass ceiling”.
Danone’s marketing strategy is committed to its purpose of bringing health through food, listening to multicultural consumers.
Women’s soccer keeps getting attention with new partnerships and the promise to double the prize money for the 2023 Women’s World Cup. This is a
P&G Calls for Women’s equal pay. A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
Brands are connecting with a broader range of women’s sports on a greater level than ever. With the US Women’s National Team competing in Women’s World Cup in France, WNBA, WTA and AVP in full swing, opportunities for marketing through women’s sports are at peak time.
For FIFA, increased participation will mean increased interest in the women’s game, leading to more marketing opportunities for brands as well.
Nike debuted its Juntas Imparables campaign, step one of a long planned and multitiered play into the Mexican marketplace for Nike.
Although women are increasingly more visible in the industry, there’s still a long path to go towards women achieving their full potentials and pushing their untapped capabilities to the maximum, especially for Hispanic and African-American women, who feel their barriers are even higher.
Rodale Inc. announced the continued international expansion of Women’s Health, with the launch of Women’s Health Brazil.
Why it matters: The relaunch of Women’s Health in partnership with Rocky Mountain Editora expands Rodale Inc.’s relationship with the company, which also publishes the Runner’s World and Bicycling Brazil editions.
Unilever recently released the #LoveYourCurls hashtag and campaign to promote its new Dove Hair Quench Absolute product. The campaign includes a wide array of marketing tools including Traditional media (TV, Print, Digital) as well as Unilever owned properties and a wide array of social media vehicles and influencers. We interviewed Jennifer Healy, Brand Building Director at Unilever Hair Care in order to discuss the details of the Campaign.
The international entrepreneur, actress and style icon, Sofia Vergara, is moving into the fragrance business by launching her first scent, SOFIA BY SOFIA VERGARA.
TodoBebe Founder Jeannette Kaplun has been busy since she left TodoBebe. Kaplun just announced the launch of a new bilingual platform for women called Hispana Global, in English (https://hispanaglobal.net)
Some stories the Latin Advertising, Marketing and Media world are talking about this week.
Some stories the Latin Advertising, Marketing and Media world are talking about this week.
Some stories the Latin Advertising, Marketing and Media world are talking about this week.
Some stories the Latin and Hispanic Advertising, Marketing and Media world are talking about this week.
Starting on February 14, MGM Network Latin America is introducing a new 24 hour entertainment and lifestyle channel aimed at Hispanic women.
Positive news for the Hispanic newspaper industry. The San Diego Union Tribune today is launching Vida Latina. A free glossy entertainment magazine available throughout the South Bay. Vida Latina has a circulation of 30,000 and mostly targets Hispanic Women in South San Diego County.
The U.S. Census Bureau has just released new data on the ethnicity of female business owners. The phenomenal growth of Latina entrepreneurs is a main highlight deserving special consideration. 788,000 Latinas now run their own businesses in America…
GLR Networks announces Maria Celeste Arrarás as the newest addition to its talent line-up.