Search
Close this search box.
Join Forces with Top Brands at Portada Live, NYC, Sept, 19, 2024!

A New Limited-Edition Fanta Flavor Has Fans Asking: “What the Fanta?”

A limited-edition lineup of mysteriously flavored Fanta beverages will leave fans asking, “What the Fanta?! (WTF)”. 

Content

A limited-edition Fanta lineup of mysteriously flavored beverages will leave fans asking, “What the Fanta?! (WTF)”. 

Radiating in gleaming colors of blue, green, peach and orange, the beverages were formulated to fool senses and challenge tastebuds with opposite flavor notes. Different flavors will be available in different formats across retail and restaurant channels—including 20-oz. bottles, Coca-Cola Freestyle fountain dispensers and frozen formulations.

The “What the Fanta” campaign is anchored by the mystery “Blue” zero-sugar flavor in 20-oz. bottles, which will be available through February 2023. Others will only be available through August, and more enigmatic flavors will roll out in retail stores and restaurants over the coming months.

Limited-Edition Fanta
Dane Callis, Senior Brand Manager, Fanta North America.

“Teens today are always looking for new experiences to engage in with their friends, but we know that they haven’t found much worth sharing about when it comes to soft drinks at convenience stores,” says Dane Callis, Senior Brand Manager, Fanta North America. “With ‘What the Fanta’, we’ve created a campaign that not only gives our fans new bold flavors to try—we’ve given them an opportunity to share in the fun and engage with each other across the country in a nationwide guessing game.”

Fanta is encouraging fans to join the conversation and guess the flavors by using #WhatTheFanta on Twitter, Instagram, Facebook and other social media channels. The brand will reveal the mysterious flavors in fun, to-be-determined ways.

 

Meet & Learn
Portada Live Events

U.S.

April, 10, 2025

Latin America

April, 10, 2025

Popular Now

Boost Your Sales

Who is Moving Now

The Latest

Hispanic AVOD

Upfront Players Bet on Hispanic AVOD Growth

At the Upfront presentations in New York City, Hispanic-targeted companies like Televisa-Univision, Telemundo, Canela Media, MyCode and others touted their AVOD offerings. Recent data backs the rationale of high growth in Hispanic AVOD.

Get our e-letters packed with news and intelligence!