Latin America

Brings sports news to the islands.

The eleven Grupo de Diarios América (GDA) newspapers recently appointed Charney Palacios/Publicitas & Co. as the exclusive advertising representative in the U.S. for the sale, promotion and coordination of all print and online pan-regional advertising campaigns. Clarification to a recent Portada Article.

Panregional print media market amounts to approximately $50 million a year.

When launching a magazine internationally, there are a lot of factors to consider in predicting how it will fare. Competition, market demand, and distribution challenges are just some of the concerns a publisher must address. Increasingly, a magazine’s digital presence is almost as important as its print presence, which presents a whole new set of problems to assess and manage.

Colombian publishing house to handle newspaper event auctions in 300 Spanish-language papers.

All U.S. ad campaigns bound for GDA papers to be handled by Charney Palacios/Publicitas. What triggered the deal…

Promotes U.S. Telemundo content in Mexico.

Mexican National Soccer League section features detailed and up-to the minute information on the league’s 18 teams — provides users with tools to run their own fantasy team.

CNN International, CNN en Espanol, BBC World sign up.

Signs agreement with News Media Guild-Communications Workers of America.

“It's Time Inc.'s policy to negotiate licensing agreements with foreign publishers rather than joint ventures and other methods,” said Jennifer Savage, head of licensing for Latin America, Africa and the Middle East. “It really comes down to the risk involved in each option, and a decision has been made that the licensing model is one that has worked well for us.”

New Lists Castalian Music Spanish Speaking Product Buyers

A number of companies, including Delta, American Airlines, and JumpTV are interested in tapping the Dominican market. Although the main Dominican newspaper, El Listin Diario, does have a website, it does not have the geo-targeting capabilities advertisers

¡HOLA! Launches Mexican Edition, is a U.S. Hispanic Edition in the Offing?

Test-site already live.

January 22, 2007
Border Patrol: Skymark Works El Paso/Juarez Markets

In Argentina, Uruguay, Chile, and Colombia.

Using Latin American Newspaper Websites.

Offers cut-rate car rentals for Latinos on the move.

Delta, American Airlines reach-out online to attract Dominicans living in the U.S.