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Todofut Gets its Retail Footing through Geo-targeting

Using Latin American Newspaper Websites.

Content


December 6, 2006
Todofut Gets its Retail Footing through Geo-targeting


Todofut.com, an online retailer of soccer gear is experiencing success targeting online newspaper markets throughout Latin America with country-specific sports apparel.


The company's strategy is simple: take out ad-space in a given country's newspapers, and advertise that country's soccer jersey at reasonable prices, e.g., advertising Argentine jerseys in Ole, Brazilian jerseys in O Globo, etc. San Diego, CA, based Captura Group buys media for TodoFut.com.

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Portada’s mission is to help business and marketing professionals understand and reach consumers in the U.S. and Latin America. Our team members are based in New York City, Los Angeles, Miami, Mexico City, and Buenos Aires, Argentina. Credibility is our biggest asset: The Portada team is passionate about producing high-quality, independent content that helps drive forward Business and Marketing throughout the Americas.

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