Citing the large volume of U.S. internet users that visit Yahoo! Mexico, Borja Perez, vice president of business development for Telemundo/digital media says the company is targeting U.S. IPs on the Mexican website to promote content appearing on Telemundo's U.S. properties.
“We noticed that Yahoo! Mexico was being visited by a large number of U.S. Hispanics, and saw the opportunity to let them know what was going on in their local U.S. market,” says Perez.
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