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Telemundo Tracks U.S. IPs on Yahoo! Mexico

Promotes U.S. Telemundo content in Mexico.


Citing the large volume of U.S. internet users that visit Yahoo! Mexico, Borja Perez, vice president of business development for Telemundo/digital media says the company is targeting U.S. IPs on the Mexican website to promote content appearing on Telemundo's U.S. properties.

“We noticed that Yahoo! Mexico was being visited by a large number of U.S. Hispanics, and saw the opportunity to let them know what was going on in their local U.S. market,” says Perez.

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