Fox Sports en Espanol has announced that it is publishing a Caribbean edition of its magazine in the Dominican Republic and Puerto Rico, two islands where “el beisbol” reigns supreme, and from where many of Major League Baseball’s top players originate. Boxing and the NBA are also hugely popular in the region.
The new edition is being coordinated in conjunction with Puerto Rico-based Multipublishers, which is run by Salvador Hasbun. “What we’ve done is to create a product specifically tailored to these two markets, which in fact share the same passions when it comes to sports. I refer to them as 'The Three Bs: Baseball, Boxing, and Basketball,'” says Hasbun.
Jeffrey Duque, head of sales at FSE affirmed the rationale for the partnership. "In launching this Caribbean edition it was very important for us to partner with someone intimately familiar with the needs and wants of the market. We didn’t want to be a remote publisher. That’s where Salvador comes in, with his many years of experience and success in catering to that market.”
The magazine currently distributes10,000 issues in Puerto Rico and 5,000 in the Dominican Republic. It targets a male audience, 80% of whom are between 18-55. The first issue was published on March 27th.
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