Hispanic Sports Marketing Forum

Major League Baseball Launches Big Hispanic Campaign

Hispanics are widely represented in baseball, including more than 20 percent of players. If you include players with some Hispanic heritage, that jumps to 30 percent. While MLB has long reached out to Latinos, Opening Day 2015 on ESPN Sunday Night Baseball revealed the kickoff of the organization’s first Hispanic ad campaign via LatinWorks.


2015 Copa America match-ups announced, BeINSPORTS has English and Spanish-language rights

beIN SPORTS, the international sports network, has announced the match-ups for the 2015 Copa America tournament live from Viña del Mar, Chile. Exclusive coverage of the draw on beIN SPORTS and beIN SPORTS en Espanol included the teams who will face off in the opening phase of the tournament featuring 10 South American CONMEBOL countries, plus invited nations Mexico and Jamaica.


How Dish Latino “crossed-over” a Hispanic Soccer Campaign to the General Market

The 2014 World Cup is over, but Soccer Marketing is definitely not. In an interview with Portada, Alfredo Rodriguez, Vice President of Latino Marketing at DISH describes  the Direct-based-Broadcast-Satellite Provider’s “Juego Bonito” campaign and explains how the Hispanic themed campaign was “crossed-over” to a Total Market effort. Plus how he measures the efficiency of online video advertising.


At #PORTADA13: Hispanic Sports Marketing Forum: “Digital: Same Meaning in Both Languages”

Joel Bary, CEO of Latinmedios and moderator of the panel, “Going Digital,” at the  Hispanic Sports Marketing Forum, #PORTADA13, reminded the audience that Hispanics in the US have $1 trillion in buying power. With a population of 50.5 million, brands have achieved on 70% penetration of the market. Still, Hispanics are engaged in social media, and “it’s not just about […]


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Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.


Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

We talked to Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard, about the bran’s recent multi-year partnership with Riot Games, to become the first global sponsor for League of Legends esports.