Hispanic Sports Marketing Forum

LA Rams CMO Zarate-Bayani, LAFC’s Orosco and Univision’s Leon Krauze to Discuss the Crucial Role of Hispanic Consumers for Major League Teams at #PortadaLA

Major League teams are betting big on the Hispanic market as the importance of the Hispanic consumer to the success of sports franchises in Los Angeles cannot be understated. Marketers will be able to learn this firsthand next Friday March 15 at Portada Los Angeles in a session featuring Ronalee Zarate-Bayani, CMO, LA Rams, Rich Orosco, EVP Brand & Community, LAFC and  Univision’s news anchor Leon Krauze.


Major League Baseball Launches Big Hispanic Campaign

Hispanics are widely represented in baseball, including more than 20 percent of players. If you include players with some Hispanic heritage, that jumps to 30 percent. While MLB has long reached out to Latinos, Opening Day 2015 on ESPN Sunday Night Baseball revealed the kickoff of the organization’s first Hispanic ad campaign via LatinWorks.


2015 Copa America match-ups announced, BeINSPORTS has English and Spanish-language rights

beIN SPORTS, the international sports network, has announced the match-ups for the 2015 Copa America tournament live from Viña del Mar, Chile. Exclusive coverage of the draw on beIN SPORTS and beIN SPORTS en Espanol included the teams who will face off in the opening phase of the tournament featuring 10 South American CONMEBOL countries, plus invited nations Mexico and Jamaica.


How Dish Latino “crossed-over” a Hispanic Soccer Campaign to the General Market

The 2014 World Cup is over, but Soccer Marketing is definitely not. In an interview with Portada, Alfredo Rodriguez, Vice President of Latino Marketing at DISH describes  the Direct-based-Broadcast-Satellite Provider’s “Juego Bonito” campaign and explains how the Hispanic themed campaign was “crossed-over” to a Total Market effort. Plus how he measures the efficiency of online video advertising.


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Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

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Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.