What? Facebook will acquire Sportstream .
Why it matters? The startup analyzes social media mentions of sports and provides clean data access to news outlets and teams.
The new acquisition’s aim is to get more Facebook sports chatter data on TV and digital news, so that more people will choose it as their athletics watercooler.
“By making its sports data easier to understand, Facebook might get more outlets and teams to use it. Facebook hopes the perception that it’s a home for real-time event chatter will trickle down to users,”said Josh Constine from Techcrunch.
Terms of the acquisition were not revealed, but SportStream will continue its work with the fifty plus teams and news outlets it already provides data to.