What: Impremedia’s El Diario has revealed a new service-oriented and news content oriented editorial product .
Why it matters: The new design and format of El Diario attempts to increase the connection between the New York City – Spanish-language newspaper and its audience.
ImpreMedia, the Hispanic news and information company in the United States, has unveiled a new reader product for its brand, El Diario, the nation’s longest-publishing Spanish-language daily newspaper, with a renewed commitment to better address the needs of the Latino community and continue to serve as “El Campeón de los Hispanos,” (The Champion of Hispanics).
The new look of El Diario publication reflects impreMedia’s commitment to invest in its core brands and increase reader engagement.
The new El Diario provides an even more compelling reader experience and reflects the integration of social media into every page.
Main attributes featured in the new El Diario:
- Emphasis on five key editorial and service-oriented categories: News; You and Your Family; Money and Jobs; Sports; and Entertainment; tips and recommendations, useful guides and how-to’s;
- Original and more flexible content structure of interest to the New York Latino community : including education, immigration, health, housing, small business, jobs, news about their native Latin American countries and communities, and much more;
- An improved sports section : Covering soccer (fútbol) around the world, New York’s professional sports teams, and area youth athletics;
- New format:incorporating social media commentary, more coverage and stories across multiple platforms, reflecting the way readers assimilate information on digital and mobile platforms.
- New cover design: featuring engaging photographs and a new logo.
“El Diario has been an integral part of our readers’ lives and of the Latino experience in Greater New York for over a century.This more modern and engaging El Diario, is intended to super-serve the readers’ experience, while integrating it into the multiplatform environment that we provide. It positions El Diario to be an even more visible and prominent presence in the 21st-century media landscape,” said Hernando Ruiz-Jiménez, General Manager of El Diario and Executive Vice President of impreMedia.
“We’re excited to offer our readers a new and enhanced El Diario that is much closer to our reader and the community. This new editorial approach reflects features that they have told us they want and provides the resources and tools they need to enrich and improve their lives today and in the future,”added Juan Varela, Vice President of Content for impreMedia.