What: AT&T, Anheuser Busch and Pfizer have signed up as advertisers at Fox Deportes Spanish-language broadcast of the Super bowl this Sunday February 2.
Why it matters: The Super bowl between the Denver Broncos and Seattle Seahawks will be the first ever televised in Spanish in the United States.
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This coming Sunday February 2 is going to be a first for Spanish-language TV and online video streaming. As Fox Sports carries Super Bowl XLVIII from MetLife Stadium, so will also Spanish-language network Fox Deportes,The Super Bowl has never before been televised in Spanish in the United States.
Tom Maney, executive vice president of advertising sales at Fox Hispanic Media, told Reuters that sponsors signed up so far include AT&T, Anheuser-Busch and Pfizer. Maney added that
Fox should have sold nearly 90 percent of available advertising time on Fox Deportes by the time the Denver Broncos and Seattle Seahawks take the field on February 2. Advertisers on Fox Deportes’ Super Bowl broadcast buy packages that also give them time on its video stream. Fox Deportes is available in 21 million homes.
For the English-language broadcast, the Fox network set the sales rate for a 30-second advertisement at US $4 million, matching the price set by CBS, the Broadcast right holder of last year’s Super Bowl (XLVII). Fox began selling advertising for the game in May 2013. The inventory is now sold out. Confirmed Advertisers of the English-language broadcast are:
Bank of America
More than 100 million viewers
More than 100 million viewers are expected to watch the title game on the Fox TV English-language broadcast. Fox expects the video streaming of its game on Fox TV to surpass the 3 million unique users who streamed last year’s Super Bowl game between the San Francisco 49ers and the Baltimore Ravens on CBS’s CBSSports.com . CBS’ stream last year had 43% more viewers than NBC’s live stream the year before, which chalked up 2.1 million unique users, according to Adgate.
Last year the Taco Bell ad was one of the most popular ads among Hispanics. While there was no Spanish-language TV broadcast before this year. Univsion Radio did broadcast the game in Spanish in 2013.