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January 27, 2014

FIFA to reap US $1.4 billion in sponsorship revenues from Brazil 2014

With only a few months to go before the start of the 2014 soccer world cup in Brazil, there is already a clear winner: the Fédération Internationale de Football Association (FIFA), which will rake in at least $4 billion (3 billion euros) in sponsorships and television rights for the sporting event.