A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
Claro – Central CTL ::: Tena – Contrapunto BBDO ::: IDET – BrainGame Central ::: Skechers – Shackleton Buzz&Press ::: Volkswagen – Tribal Buenos Aires ::: Coca-Cola – Labstore Shopper Marketing ::: Mabe – Wunderman Argentina
Claro – Argentina
Claro has chosen Central CTL as its creative agency for the “2014 Copa Claro”. The tennis tourney will be in Buenos Aires between the 8th-16th of February.
IDET – Mexico
The Instituto de Derecho de las Telecomunicaciones has appointed BrainGame Central as its agency of record in the country. The agency will be in charge of all the communication of the Intitute.
Skechers – Spain
Skechers will work with the agency Shackleton Buzz&Press for its digital actions. The agency will be in charge of all the digital communications and the content for this platform. Elvis Santos is the current director of the agency. David de Silva is the social media strategist and Paula Gómez –social media and PR Strategist-.
Volkswagen – Argentina
Volkswagen has chosen Tribal Buenos Aires as its digital agency in Argentina. The agency will be in charge of the strategy, creativity and production of the digital actions.
Mabe – Argentina
Wunderman Argentina will be working with Mabe, the multinational Mexican company. Wunderman will be in charge of the community networks of the brands (including social networks and site interactions).