Superbowl: Taco Bell was most popular commercial among Hispanics

Beyonce SuperbowlTaco Bell’s ‘Viva Young’ spot that aired during the second quarter of the game was the most popular commercial of the  Superbowl night, according to a poll conducted by YaSabe.com. Second place with the Hispanic demographic went to Doritos and its first quarter ‘Goat 4 Sale’ spot. Taco Bell’s winning spot was the only commercial of the night that featured Spanish language content.

For the overall U.S. market, according to  USA Today's Ad Meter, the  Anheuser-Busch ad won the first position as the most popular commercial of the night. The spot chronicled the relationship between a trainer and the horse he raised. Anheuser Busch was followed by P&G's Tide and RAM in USA Today's Ad Meter.

26% of Hispanics cared more about the Commercials than the Game

YaSabe's polling suggests that 48% of Hispanic adults in the US tuned in to watch this year’s Super Bowl, and 26% of those indicated that they cared more about the commercials than the game itself – so the advertisers did make an impression on Hispanic consumers. But Taco Bell showed that it is possible to use Spanish language content to make special connections with Hispanic consumers, who after all are the fastest growing consumer demographic in the United States.



Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.