Major League teams are betting big on the Hispanic market as the importance of the Hispanic consumer to the success of sports franchises in Los Angeles cannot be understated. Marketers will be able to learn this firsthand next Friday March 15 at Portada Los Angeles in a session featuring Ronalee Zarate-Bayani, CMO, LA Rams, Rich Orosco, EVP Brand & Community, LAFC and Univision’s news anchor Leon Krauze. Make sure to get your tickets which include 3 (three)-8-(eight) minute meetings to select from a list of brand and media agency executives.
We are announcing two major additions to a star-studded roster of brand marketing stars at Portada Los Angeles next week: Ronalee Zarate-Bayani, CMO of the LA Rams and Rich Orosco, EVP for Brand and Community at the LAFC will be providing crucial insights on the importance of the Hispanic consumer for Los Angeles sports franchises. The panel will be moderated by Univision’s news anchor Leon Krauze.
Zarate-Bayani’s career path includes stints at Taco Bell and Visa, before working her way up at Hershey, eventually becoming the head of global integrated marketing. In 2016, the St. Louis Rams moved backed to Los Angeles, and a year later the team hired Zarate-Bayani to be the franchise’s CMO.
The Los Angeles Football Club (LAFC) is a relative newcomer to Major League Soccer. The club was founded in 2014. One of LAFC’s first moves — before it had chosen a coach, signed a player or picked a site for its stadium — was to hire Rich Orosco as it’s executive vice president for brand and community. The decision reflects the emphasis the LAFC places on fan development as it is the supporter groups who create and define a soccer club’s culture.
León Rodrigo Krauze, who will moderate the panel, is an award-winning Mexican journalist, author, and news anchor. Krauze began his career as a sports journalist, focusing on soccer. That passion led him to become not only an expert and official chronicler of the Mexico national team but also a highly regarded historian: he has written four books and eighty documentaries on the history of “fútbol” in Mexico.