Passion Points Sports - Portada Los Angeles
The Portada Brand-Sports Summit provides a unique setting for brand marketers and sports business executives to learn about the opportunities sports and soccer content offers to engage consumers in the U.S. and Latin America.
The Brands-Sports Summit will also be the meeting point for Portada’s Council System with the Brand Star Committee, the Agency Star Committee and the Sports Marketing Board holding their first 2019 in-person meetings.
The Brands-Sports Summit offers teams, leagues, media and marketing service vendors the opportunity to interact with brand marketers through Portada’s one-on-one meetup offering.
AGENDA
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10:00 am REGISTRATION OPENS
10:10 am WELCOME AND OVERVIEW
10:20 am WILL SOCCER ALSO BE KING IN THE U.S.?
With the growth of soccer in the U.S and the 2026 World Cup taking place in the U.S., Mexico and Canada, brand marketers have the urgent need to understand the role of soccer marketing in engaging the U.S. consumer. Can soccer marketing ultimately be an effective vehicle to target the U.S. mass market consumer?
10:40 am THE MEDIA RIGHTS CONUNDRUM:
How to evaluate property and media rights based on their ultimate business impact. Plus how emerging technologies can get more value out of media rights.
11:00 am BREAK
11:15 am
The Brands-Sports Summit offers teams, leagues, media and marketing service vendors the opportunity to interact with brand marketers through Portada's three-eight minute one-on-one meetup offering.12:15 pm BRAND CASE STUDY:
Best practices on how brand marketers activate against the Latino consumer and fan-base in the U.S.
12:25 pm SPORTS INFLUENCERS:
Influencer Marketing targeting Latino Sports Fans, how effective is it? Does it drive purchase intent or consideration?12:45 pm SPORTS AND COMMERCE:
How sports marketing initiatives can impact both e-Commerce and off-line retail.
1:05 pm NETWORKING
Light Snacks and Beverages
1:35 pm ADJOURNMENT
VENUE
SOON
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