Passion Point: Sports, Music and Entertainment
Portada Los Angeles will provide a unique setting for brand marketers to explore the enormous opportunities sports, music and entertainment content offer to engage consumers in Multicultural America.
Portada Los Angeles will also be the meeting point for Portada’s Council System with the Brand Star Committee, the Agency Star Committee and the Sports Marketing Board holding their first 2019 in-person meetings.
Portada Los Angeles offers media and marketing service vendors, including sports teams and leagues, the opportunity to interact with brand marketers through Portada’s one-on-one meet-up offering.
WELCOME AND OVERVIEW
THE EXPERIENTIAL MARKETING CONUNDRUM: How to measure ROI and transfer best practices between marketing platforms.
Experiential marketing has many investment items including entertainment/sports property sponsorship, media, point of sales, events etc. Major experiential marketers like Heineken work with in-house ROI measurement models. How can insights and best practices from successful platforms effectively be transferred to those that still have room for improvement? Hear how the executive at the helm of Heineken’s U.S. deals with this challenge.
The Brands-Sports Summit offers teams, leagues, media and marketing service vendors the opportunity to interact with brand marketers through Portada's three-eight minute one-on-one meetup offering.
SHOULD CORPORATE AMERICA JUMP ON THE SOCCER OPPORTUNITY?
There is no true global sports brand that is dominant without having a significant presence in soccer. U.S. soccer audiences are growing at a rapid pace and soccer is currently the fourth or fifth sport ranked by audience size. With the 2026 Soccer World Cup on the horizon the ascent of soccer as one of the top three U.S. sports seems almost inevitable. Do brands need to jump on the wagon at this relatively early stage and if so how? What ways are there to align with soccer content: Domestic U.S teams, European or Latin American teams or leagues or via national teams? What a major global marketer with a vast soccer marketing experience recommends to U.S. brand marketers.
Global Marketing Director
Influencer Marketing targeting Music and Sports Fans, how effective is it? Does it drive purchase intent or consideration?
SPORTS AND COMMERCE:
How sports marketing initiatives can impact both e-Commerce and off-line retail.
Light Snacks and Beverages
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