
Passion-Point Marketing: Sports, Music and Entertainment - #PortadaLA
Portada Los Angeles will provide a unique setting for brand marketers to explore the enormous opportunities sports, music and entertainment content offer to engage consumers in Multicultural America.
Take advantage of the SPECIAL 35% OFF PRESIDENT’S DAY DISCOUNT (US $486 instead of US $749!). Offer expires on Friday February 22!
For the discount code, please contact Michelle Lopez at michelle@portada-online.com
Portada Los Angeles will also be the meeting point for Portada’s Council System with the Brand Star Committee, the Agency Star Committee and the Sports Marketing Board holding their first 2019 in-person meetings during the event.
Portada Los Angeles offers media and marketing service vendors, including sports teams and leagues, the opportunity to interact with brand marketers through Portada’s one-on-one meet-up offering.
Topics Thought Leaders will be exploring:
Passion-Point Marketing: Sports, Music and Entertainment
◆ Best practices from brand marketers who activate against Latino music and sports fans | ◆ How passion points ignite multicultural consumer action. What brand marketers need to know to cash in on multicultural growth opportunities. | ◆ How best to use emerging technologies to get more value out of media rights | ||
◆ With the growth of soccer in the U.S and the 2026 World Cup taking place in the U.S., Mexico and Canada, brand marketers have the urgent need to understand the role of soccer marketing in engaging the U.S. consumer. Can soccer marketing ultimately be an effective vehicle to target the U.S. mass market consumer? | ||||
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NOW COMING TO THE WEST COAST!
Check out the recap video of our recent Portada New York Edition!
SPEAKERS
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Seraj Bharwani
Chief Strategy Officer
AcuityAds
@acuityads
Seraj Bharwani
Chief Strategy Officer
AcuityAds
@acuityadsSeraj Bharwani is the Chief Strategy Officer at AcuityAds and is responsible for consumer insights on cross-screen, digital & social media. Previously, Seraj led the Strategy & Analytics practice at Digitas for over 14 years. He joined the agency as part of the founding team that led the company through its early growth phase, the IPO and exit via acquisition by Publicis. Seraj is a graduate of MIT Media Lab and an author of several refereed articles on emerging, cross-screen, audience behaviors critical to driving business results.
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Dana Bonkowski
SVP, Multicultural Lead
Starcom
@starcom_USA
Dana Bonkowski
SVP, Multicultural Lead
Starcom
@starcom_USABio soon.
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Stephen Brooks
EVP
VidaPrimo
@VidaPrimo
Stephen Brooks
EVP
VidaPrimo
@VidaPrimo -
Kate Canel
Director
Performance Media, The Shipyard
@TheShipyardCrew
Kate Canel
Director
Performance Media, The Shipyard
@TheShipyardCrew -
Rajaa Grar
Senior Director, Global Brand Marketing
Paula’s Choice Skincare
@paulaschoice
Rajaa Grar
Senior Director, Global Brand Marketing
Paula’s Choice Skincare
@paulaschoice -
Janet Grynberg
Head of Content
Portada
@grynberg_janet
Janet Grynberg
Head of Content
Portada
@grynberg_janetJanet has worked as a translator and editor for magazines and publishing houses including Expansion and Grupo Planeta since 2014. She is part of the Portada editorial team, and her main interests include literature, traveling, and exploring other cultures.
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Ariela Nerubay
CMO
Curacao
@curacao
Ariela Nerubay
CMO
Curacao
@curacaoAward winning marketing executive with a 15+ year career founded in start-ups and entrepreneurial entertainment ventures. A well-rounded marketing professional with advertising agency background and client side know-how. A Hispanic market expert.
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Tiago Pinto
Global Marketing Director
Gatorade
@Gatorade
Tiago Pinto
Global Marketing Director
Gatorade
@GatoradeTiago oversees business for the Gatorade Brand in Latin America. Working closely with Gatorade HQ in Chicago to define the global brand and business strategy, he manages the product portfolio and innovation pipeline in markets across the region. Prior to Gatorade, Tiago ran business for Pepsico's four Brazilian hydration brands. He joined Pepsico from Nike, where he ran marketing for Latin America from 2005-2011. He has headed up World-Cup campaigns and the Nike 600K Challenge SP-Rio relay road race.
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Paul Presburger
CEO
Pantelion Films and Pantaya
@PantelionFilms
Paul Presburger
CEO
Pantelion Films and Pantaya
@PantelionFilmsBio soon.
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Sara Toussaint
Vice President, Sponsorships
Wells Fargo
@SaraToussaint
Sara Toussaint
Vice President, Sponsorships
Wells Fargo
@SaraToussaint
AGENDA
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Portada Los Angeles 19
9:30 am REGISTRATION OPENS
Register and meet fellow attendees while you enjoy coffee and snacks.
10:00 am WELCOME AND OVERVIEW
Janet Grynberg
Lead Editorial Coordinator
Portada
@grynberg_janet
10:10 am THE PROMISE OF WOMEN’S SOCCER: HOW BRANDS SHOULD USE IT FOR ACTIVATIONS
With the Women’s Soccer World Cup coming to France this summer, the potential arises for brands to profit from the world cup’s commercial opportunity. What success stories are there of brands efficiently engaging fans? How are they doing it? Which innovative concepts are promising going forward?
Sara Toussaint
Vice President, Sponsorships
Wells Fargo
@SaraToussaint
in conversation with tbd 10:35 am LEVERAGING DATA TO CASH-IN ON MULTICULTURAL CONSUMER GROWTH
Moderator
Stephen Brooks
EVP
VidaPrimo
@VidaPrimo
Panelist
Ariela Nerubay
CMO
Curacao
@curacao
Panelist
Kate Canel
Director, Performance Media
The Shipyard
@TheShipyardCrew
11:00 am TBA
Seraj Bharwani
Chief Strategy Officer
Acuity Ads
@acuityads
11:25 am
#PortadaLA offers media, marketing service vendors and sports and entertainment property executives the opportunity to interact with brand marketers through Portada's three-eight minute one-on-one meetup offering. Check out this instructional VIDEO to see how it works!Plus enjoy delicious snacks and beverages!12:35 pm SHOULD CORPORATE AMERICA JUMP ON THE SOCCER OPPORTUNITY?
There is no true global sports brand that is dominant without having a significant presence in soccer. U.S. soccer audiences are growing at a rapid pace and soccer is currently the fourth or fifth sport ranked by audience size. With the 2026 Soccer World Cup on the horizon the ascent of soccer as one of the top three U.S. sports seems almost inevitable. Do brands need to jump on the wagon at this relatively early stage and if so how? What ways are there to align with soccer content: Domestic U.S teams, European or Latin American teams or leagues or via national teams? What a major global marketer with a vast soccer marketing experience recommends to U.S. brand marketers.
Tiago Pinto
Global Marketing Director
Gatorade
@gatorade
1:00 pm INFLUENCER MARKETING: WHY PASSION AND SHARED VALUES ARE KEY
Influencer marketing at Paula's Choice Skincare, the effective, truthful and transparent global skincare brand, revolves around authentic brand storytelling, empowering consumers with skincare knowledge and engaging passionate influencers. Rajaa Grar will share her do’s and don’ts for brands to drive brand awareness and purchase intent by choosing the right influencer marketing strategy while authentically aligning with brand ethos.
Rajaa Grar
Senior Director, Global Brand Marketing
Paula’s Choice Skincare
@paulaschoice
1:25 pm HOW THE. HISPANIC SPORTS FAN.CAN MAKE OR BREAK MAJOR LEAGUE TEAMS
The importance of the Hispanic market to the success of sports franchises in Los Angeles can not be understated.; you cannot win without this consumer. What brands can learn from the way major league teams target and engage the Hispanic consumer.
1:50 pm PASSION-POINT MOVIES
How Pantelion and Pantaya (part of Lionsgate Entertainment) unlocks the opportunity of the multicultural film enthusiast.
Paul Presburger
CEO
Pantelion Films and Pantaya
@PantelionFilms
interviewed by Dana Bonkowski
SVP, Multicultural Lead
Starcom
@starcom_USA
2:15 pm CONCLUDING REMARKS
What we learned today.
2:20 pm ADJOURNMENT
Light Snacks and Beverages
PARTNERS
Become a Premium Partner
For more information about this event and/or other Portada offerings, please contact Sales Coordinator Michelle Lopez at
michelle@portada-online.com
PARTNERS
Media Partners
ATTENDEES INCLUDE
VENUE

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