SPEAKERS

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• Guillermo Arduino

  CNN Anchor and Correspondent for Encuentro

  CNN en Español

  @arduinoCNN

  Guillermo Arduino

  CNN Anchor and Correspondent for Encuentro
  CNN en Español
  @arduinoCNN

  

  Guillermo Arduino is a CNN Anchor and Correspondent for the CNN Networks based at the CNN Center in Atlanta. Guillermo is the anchor for CNN en Español’s daily afternoon show Encuentro. He is also the host of Clix, the network’s technology program, winner of a 2014 Daytime Emmy for outstanding entertainment show in Spanish. Before this, Arduino was the anchor for Mirador Mundial, the network’s primetime weekend news program.

   

  For the previous 13 years, Arduino worked for CNN International (English language) as anchor and correspondent for environmental/meteorological sciences, and since 2004, hosted CNN World Report, an international news program featuring unedited reports from hundreds of news stations worldwide. Arduino also served as anchor for iReport for CNN and CNN’s Global Challenges and more…

   
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• Dr. Jake Beniflah

  Executive Director

  Center for Multicultural Science

  @JakeBeniflah

  Dr. Jake Beniflah

  Executive Director
  Center for Multicultural Science
  @JakeBeniflah

  

  Dr. Jake Beniflah is the Executive Director of the Center for Multicultural Science, a leading U.S. non-profit, non-partisan think tank dedicated to represent women, and ethnic and racial minorities in multicultural research and data science. The Center for Multicultural Science is the home of an industry-leading Research and Data Lab and Data Science Accelerator, designed to educate, mentor, and place underrepresented multicultural workforce in data science positions in corporate America.
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• Seraj Bharwani

  Chief Strategy Officer

  AcuityAds

  @acuityads

  Seraj Bharwani

  Chief Strategy Officer
  AcuityAds
  @acuityads

  

  Seraj Bharwani is the Chief Strategy Officer at AcuityAds and is responsible for consumer insights on cross-screen, digital & social media. Previously, Seraj led the Strategy & Analytics practice at Digitas for over 14 years. He joined the agency as part of the founding team that led the company through its early growth phase, the IPO and exit via acquisition by Publicis. Seraj is a graduate of MIT Media Lab and an author of several refereed articles on emerging, cross-screen, audience behaviors critical to driving business results.
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• Dana Bonkowski

  SVP, Multicultural Lead

  Starcom

  @starcom_USA

  Dana Bonkowski

  SVP, Multicultural Lead
  Starcom
  @starcom_USA

  

  Dana is a 24-year Starcom veteran. A founding member of Tapestry and Starcom Multicultural, she has experienced first-hand the multicultural impact on mainstream America and knows how to objectively and successfully steer clients forward. Her current role is Multicultural Lead for Starcom, where she advances cultural understanding across the agency and helps new and veteran clients deliver growth through multicultural audiences. Dana has steered several award winning teams and serves as a North American Effie Judge.
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• Stephen Brooks

  EVP

  VidaPrimo

  @VidaPrimo

  Stephen Brooks

  EVP
  VidaPrimo
  @VidaPrimo

  

  Stephen Brooks draws on over 20 years of experience in media and technology to build VidaPrimo into a first-class video network for Latin music.
  Stephen joined VidaPrimo in 2016 after several years as a consultant for start-ups in streaming media and mobile technology.  He previously led North American marketing for Technicolor, specializing in broadcast and streaming media services.
  At Warner Bros. and Paramount Pictures, Stephen guided the launch and adoption of new video formats, including DVD, Blu-ray Disc and Digital Download.
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• Kate Canel

  Director

  Performance Media, The Shipyard

  @TheShipyardCrew

  Kate Canel

  Director
  Performance Media, The Shipyard
  @TheShipyardCrew

  

  Marketing and Media expert with over 10 years experience in global marketing and digital media strategy, programmatic technology, connection platforms and the effective creation, application and execution of multi-million dollar integrated digital initiatives. Proven track record of developing solutions, team building, growth and development, and innovative non-traditional revenue streams.
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• Caro D’Antuono

  Vice President of Marketing

  Northgate Markets

  @NorthgateGlzMrk

  Caro D’Antuono

  Vice President of Marketing
  Northgate Markets
  @NorthgateGlzMrk

  

  With 20 years of advertising and marketing experience, Caro D’Antuono is forging an innovative and creative direction for Northgate Gonzalez Market. In her role as Vice President of Marketing for the premier Southern California supermarket chain, she has identified the need to embrace a highly unexpected approach to the grocery industry, one that has dramatically changed in the last few years—she’s building an emotional connection between the consumer and their local neighborhood market.

   
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• Robin Garfield

  Senior Vice President of Research and Scheduling for CNN

  CNN

  @cnnee

  Robin Garfield

  Senior Vice President of Research and Scheduling for CNN
  CNN
  @cnnee

  

  Robin Garfield is the Senior Vice President of Research and Scheduling for CNN. She is responsible for all consumer research and audience analytics for CNN Worldwide which includes CNN U.S., CNN Digital, HLN, as well as the domestic footprint of CNN International and CNN en Español.
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• Roxane Garzon

  Media Director

  Casanova

  @CasanovaMcCann

  Roxane Garzon

  Media Director
  Casanova
  @CasanovaMcCann

  

  With over 31 years of planning and buying experience in both the Hispanic and general markets, Roxane heads up Media Planning at Casanova. Her experience is extensive managing media for many categories including CPG, Retail, Automotive, Beer and QSR.

  Before joining Casanova Pendrill, Roxane was VP Media Account Director at FCB in OC and S.F primarily on Taco Bell corporate and franchisees, where she both managed media field teams in 6 offices across the U.S. and set the media standards in all media disciplines for all other agencies working on Taco Bell business Roxane is an alumnus of Casanova Pendrill, (1992-1997) where she provided senior media leadership and creative thinking on accounts such as General Mills, Dial Brands, Toys R Us, El Pollo Loco and Miller Brewing Company. She started her career in the automotive category working at FCB and Bates USA on Mazda and Hyundai. Roxane received her B.A. in Communications with an emphasis on Radio and Television and a minor in advertising at San Jose State University.
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• Izzy Gonzalez

  Director Cross Platform Sales, US

  CNN en Español

  @cnnee

  Izzy Gonzalez

  Director Cross Platform Sales, US
  CNN en Español
  @cnnee

  

  Media professional with vast experience in linear, digital and social platforms.
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• Rajaa Grar

  Senior Director, Global Brand Marketing

  Paula’s Choice Skincare

  @paulaschoice

  Rajaa Grar

  Senior Director, Global Brand Marketing
  Paula’s Choice Skincare
  @paulaschoice

  

  Rajaa Grar is the Sr. Director of Global Marketing at Paula’s Choice Skincare, heading all brand/ Omnichannel, social and Influencer Marketing at the Global Skincare company with a cult following. Prior to that, she was at Amazon, leading the Luxury Skincare category where she has accelerated high double digits YoY growth and launched brands like Korean skincare brand Tony Moly, Erno Laszlo, and Jurlique. Prior to that, She was at the Starbucks coffee company heading up all brand and digital marketing efforts for the Frappuccino and Doubleshot energy brands in Latin America.Rajaa has spent over 13 years in brand & digital marketing in the US and globally at companies such as the Kellogg Company, Coors Light / MillerCoors, and Tampico Beverages.Rajaa holds an MBA from Northwestern University – Kellogg School of Management, a bachelor’s degree from McGill University in Marketing and International Business and a bachelor of science with a major in Microbiology from the University of Montreal.

   
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• Cynthia Hudson

  SVP and General Manager, and Hispanic Strategy

  CNN en Español

  @cynthiacnn

  Cynthia Hudson

  SVP and General Manager, and Hispanic Strategy
  CNN en Español
  @cynthiacnn

  

  Award-winning Cynthia Hudson led the evolution of CNN en Español in 2010. As VP and general manager, she launched a multi-platform business, revamped the image, and turned the channel into a program-based information network. Before CNN, she fulfilled key roles at SBS, Cosmopolitan, UFC, Telemundo, and Univision. She also created Miami Sands, Promark’s English-language American telenovela. She is a Director on the board of The National Epilepsy Foundation and VP of the University of Miami Alumni Association.
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• Leon Krauze

  News Anchor

  Univision

  @LeonKrauze

  Leon Krauze

  News Anchor
  Univision
  @LeonKrauze

  

  Krauze anchors the 6p.m. and 11p.m. newscasts for Univision’s KMEX-TV Channel 34, the nation’s
  No.1 Spanish-language station. He also hosts En Boca de Leon (In the Mouth of Leon), a daily podcast
  that airs throughout the country, and serves as columnist for the newspaper El Universal de Mexico.
  Journalist, author and anchor, Leon Krauze has a diverse career in media and academics. Author of six
  books, Krauze has been published in The Washington Post, Los Angeles Times, The New Yorker, The
  Daily Beast and a long list of publications in the United States and Mexico.
  He has received various awards for his work, among them, six Emmy awards.
  Krauze also the chair of the prestigious Annenberg School of Journalism at the University of Southern
  California, where he teaches a community journalism workshop focused on immigrant history in the
  Trump era.
  He lives in Los Angeles with his wife and three kids.
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• Ariela Nerubay

  CMO

  Curacao

  @curacao

  Ariela Nerubay

  CMO
  Curacao
  @curacao

  

  Ms. Nerubay is an award-winning marketing executive with 20 years of experience launching and marketing entertainment content, films, cable networks, products and services to consumers across the U.S. and Latin America. Ms. Nerubay is currently CMO of the leading Latino Retail Superstore, Curacao, where she was hired to lead a company-wide turnaround strategy to re position the brand in the mind of its customers.  

  Before Curacao, Ms. Nerubay consulted for a variety of Hollywood Studios including Sony Pictures International Releasing, Aviron Pictures and Lionsgate.
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• Rich Orosco

  EVP Brand & Community

  LAFC

  @RichOrosco

  Rich Orosco

  EVP Brand & Community
  LAFC
  @RichOrosco

  

  Rich is a 20-year entertainment, consumer products, and sports marketing veteran who has conceptualized and executed award-winning product launch campaigns. He is the winner of the 2018 Major League Soccer Marketing Executive of the Year Award. Prior to LAFC, he co-founded American-made menswear brand Exley, served as the Co-General Manager of the Los Angeles Matadors in the World Series of Boxing, Vice President of Marketing at Warner Bros. Television where he oversaw the marketing launch of “TMZ on TV”, and the Executive Director of Advertising and Promotion at CBS Paramount Television for the #1 Entertainment News Magazine, “Entertainment Tonight”.

  Rich is a co-founder of the LAFC Youth Leadership Program which mentors at-risk high school students through sport, serves on the board of the Bresee Foundation Youth Center, and is a guest lecturer at USC’s Annenberg School for Communication and Journalism and Emerson College Los Angeles. He received a BBA degree in Marketing from the University of Texas at Austin.
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• Paul Presburger

  CEO

  Pantelion Films and Pantaya

  @PantelionFilms

  Paul Presburger

  CEO
  Pantelion Films and Pantaya
  @PantelionFilms

  

  Paul Presburger is Founder/CEO of Pantelion Films and the premium streaming service, PantaYa.

  Backed by Lionsgate, Pantelion Films is the first and only major LatinX film studio in the U.S. with a successful track record of producing and distributing films and content for Hispanic audiences spanning all age groups and levels of acculturation.

  PantaYa is the leading video on-demand subscription service dedicated to premium first-run movies, specials and premium series for the U.S. Hispanic market.

  Paul has an MBA from INSEAD in France, a JD from the University of Pennsylvania and a BA from the University of California, Los Angeles.
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• Frances Rubio

  Associate Director, Multicultural Marketing Analytics

  GroupM

  @FrancesRubio

  Frances Rubio

  Associate Director, Multicultural Marketing Analytics
  GroupM
  @FrancesRubio

  

  (Via LinkedIn)

   

  Frances is a cultural marketing and insights strategist with over 10 years of experience in research and analytics, helping clients in the entertainment, c-store, CPG and auto categories understand and culturally connect with their growth segments. Since joining GroupM in 2016, Frances has helped to lead the West Coast efforts of understanding cultural segments, helping clients by distilling numerous data sources into actionable insights. Additionally, Frances created and co-developed a proprietary internal tool to understand segment buying behaviors from open-source, unstructured data.

  Prior to this role, Frances worked at Federated Media Publishing as an Analytics Manager with the marketing department and was formerly a data analyst for the nonprofit watch dog, the Foundation Center in New York. She obtained her Master of Science degree from Columbia University and her dual Bachelor of Arts from UC San Diego.  Frances currently serves as a working member for the Advertising Research Foundation’s Culture Council, ThinkLA’s Diversity, Inclusion and Gender (DIG) Committee, and as the Recruitment Chair and member of the Young Professional Advisory Board (YPAB) for the LAMusArt, a nonprofit offering subsidized arts and music classes for students in Los Angeles. In her spare time, she has presented goal setting workshops and college preparation training sessions at Los Angeles High Schools and non-profits such as COOP.

   
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• Sara Toussaint

  Vice President, Sponsorships

  Wells Fargo

  @SaraToussaint

  Sara Toussaint

  Vice President, Sponsorships
  Wells Fargo
  @SaraToussaint

  

  Sara oversees Wells Fargo’s Major League Soccer, Mexican National Team, and other soccer sponsorships. Her sports background also includes Director of Business Development for the Boston Blazers, Hispanic Partnerships for MLS, and Labor Relations for MLB. Sports Business Journal named her a 2018 “Game Changer.”
  
  Prior to Wells Fargo, Sara directed marketing efforts and scouted investment opportunities for Allied Minds and served as Associate Director of Alumni Relations for the University of Chicago. Sara started her career at the law firm of Covington & Burling, first as a legal assistant and later in PR & marketing. She earned her BA in Public Policy (UChicago) and an MBA (NYU).

   
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• Ronalee Zarate-Bayani

  CMO

  LA Rams

  Ronalee Zarate-Bayani

  CMO
  LA Rams
  

  

  Ronalee Zarate-Bayani is the Chief Marketing Officer for the Los Angeles Rams. In this role, she is responsible for defining and building the Rams brand, serving as a key member in shaping the experiences and value proposition of the new 300-acre Los Angeles Stadium and Entertainment District at Hollywood Park, and creating a modern LA entertainment experience for the next generation of fans.

  Prior to joining the Rams, Ronalee was Head of Global Integrated Marketing Communications and Digital Advancement for the Hershey Company. In that role, she focused on establishing modern marketing excellence, ensured Hershey’s portfolio of brands had compelling consumer experiences, and built enhanced digital capabilities. Prior to Hershey, Ronalee worked in multiple leadership roles at Visa Inc with an emphasis on leveraging consumer insights and digital experiences to create effective consumer marketing campaigns. While there, she formed a new internal marketing consulting group that embedded cultural and social insights into brand strategies and led the development of digital-first, new product launches. Prior to Visa, Ronalee cultivated her zeal for brand building through various marketing roles with Taco Bell that started in Brand Marketing, then Brand Communications and then culminated in leading the Digital Team.

  Ronalee is passionate about building brands, especially through modern digital experiences, and has over 15 years of marketing experience across a variety of industries. Throughout her career, she focused on growing brands and cultivating winning teams both as an entrepreneur and an intrapreneur in global companies around the world, including Japan, South Africa, and the Philippines.

  Ronalee holds an M.B.A. from the Stanford Graduate School of Business and graduated summa cum laude with a B.A. in Political Science from the University of California, Irvine.